About me

A skilled and ambitious copywriter with expertise in short and long-form copy, social media strategy, digital content production and website management. I started my career in the journalism sector, writing for popular food magazine Delicious, before moving to a creative agency where my clients include a wide range of brands. I am self-motivated with a positive outlook and enjoy working independently, I also thrive working in a team. My goal is to continue progressing my career as a copywriter within a creative agency setting, while developing engaging content that adds real value to people’s lives.

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Work history

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CopywriterOtherway
Mar 2018 - Jul 2020London, United KingdomFull Time
Clients: Fortnum & Mason, Strongbow, Mornflake, Apothem, Little Freddie, Beco Pets, Reflex Nutrition, Cabinet, Misfits, Beco Pets and Unilever brand Day2. • After working closely with clients to establish their core values, I used this to develop a tone of voice and brand story • I have experience selling this in to clients and working with them to find an agreed approach • Compelling and on-brand website copy • Copy for packaging • Long-form content for blogs and newsletters (experienced in Mailchimp) • Scripts for social video content • Social media strategy and content creation • Test and learn performance marketing campaigns
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Digital Content ProducerDelicious. Magazine UK
Feb 2016 - Oct 2017London, United KingdomFull Time
• I developed strategies to increase digital engagement through website, social channels and newsletter • Created a unified Delicious world by tying together on and offline content • Website monitoring using Google Analytics and responding with a plan for future content • Responded to Facebook’s video-first algorithm by planning videos based on most-clicked recipes • Content creation • Social media copy and community management (I increased referrals from Twitter by 97% YOY) • Weekly newsletters to 80,000 subscribers • I attended regular cookery classes which I would write up for print or online • Monthly taste tests with the food team

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Skills

• Account Management
• Website Copy and Content
• Social Media
• Mailchimp Experience
• Blog Content
• Wordpress CMS
• Copywriting
• Blog Articles

Education

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English Language and LinguisticsUniversity of West England, Bristol
Aug 2010 - May 2013Bristol, United Kingdom
English Language and Linguistics