Projects
- McDonald's April FoolsAs part of McDonald's UK social, we were tasked with creating their April Fools content for the third year in a row. We introduced McDonald's milkshake sauce pots through a product launch across our social channels and DOOH sites across the UK. Our prank sparked 326,181 reactions, comments and shares across social media – making McDonald’s a cultural talking point across national press. The campaign reached 7.2M people, with over 1.7M engagements, even managing to affect the Google search algo
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Projects credited in
- Vegan KwassontPret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the “Vegan Kwassont” into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' the listings on Deliveroo, Just Eat and Uber Eats.2
- Age UK 'Just Another Day'Age UK’s 2017 Christmas campaign saw the highest increase in volunteers and donations ever recorded. The 60sec ad and 4min long form film were also supported by a partnership with Channel 4, as well as through DOOH posters and social media with targeted messages timed to maximize impact during the busy holiday advertising season.
- Just Another DayIn order to capture the bleak reality of loneliness amongst older people at Christmas, Drum, in partnership with production studio Independent, created a poignant film called ‘Just Another Day’. Following an older man’s unchanging, daily routine without human contact across the four seasons, the film provides a unique insight into the monotony of loneliness in later life. Currently in the UK, more than 1.2 million older people in England are chronically lonely, and 1.4 million admit that Christmas day passes them by just like any other. The ad portrays a very different kind of Christmas for those who don’t have any family or friends to celebrate the festive season with. The campaign exceeded all expectation and resulted in an 82% increase in volunteers, in comparison to 2016, along with a 52% increase in regular donations, with Age UK achieving their highest ever donations and volunteers on one single day. Awareness of Age UK hit an all-time high, with a staggering 254% increase in social mentions, whilst also trending at No.1 on Twitter on release. Finally, our campaign transferred into popular culture with the likes of Russell Howard, Sky News, Good Morning Britain and Channel 4 covering it as part of their television editorial, without beinf approached by Age UK.5
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Work history
Junior CreativeDrum
London, United KingdomFull Time
Skills
- Advertising
- Visual Arts
- Art Direction
- Digital
- Typography
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Indesign
- Photoshop
Education
C
C
(BA hons) Graphic DesignCentral Saint Martins College Of Art and Design
London, United Kingdom
Best In Advertising 2015
Awards
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C
Best in Advertising 2015Central Saint Martins