Isabella Ding Creative | The Dots

Isabella Ding

CreativeLondon, United Kingdom
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Isabella Ding

CreativeLondon, United Kingdom
About me
'I Just Called to Say I Love You' is the best Stevie Wonder song of all time
Projects
  • The Style RefreshA 6 episode online content series for Sainsbury's Tu made in partnership with Mail Metro, aiming to give women who have recently experienced a positive life change, a 'Style Refresh' that represents the new them.
  • McDonald's April FoolsAs part of McDonald's UK social, we were tasked with creating their April Fools content for the third year in a row. We introduced McDonald's milkshake sauce pots through a product launch across our social channels and DOOH sites across the UK. ​ Our prank sparked 326,181 reactions, comments and shares across social media – making McDonald’s a cultural talking point across national press. The campaign reached 7.2M people, with over 1.7M engagements, even managing to affect the Google search algo
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Projects credited in
  • Vegan KwassontPret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the “Vegan Kwassont” into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' the listings on Deliveroo, Just Eat and Uber Eats.
  • Age UK 'Just Another Day'Credits Creative Agency:Drum ECD:Monty Verdi Creative:Tom Blackwood / Isabella Ding Account Team:Sarah Cabey / Katie Beardsley TV Producer:Maree Gecks Film Production:Independent  Director:Philippe André  Producer:Verity White Costume Design:Rebecca Rich Editing:Final Cut Post Production:Philip Whalley @ MPC  VFX:Bevis Jones / Bill McNamara Colourist:Jean-Clément Soret Sound Designer:Sam Ashwell / Jeff Smith @ 750MPH
  • Just Another DayIn order to capture the bleak reality of loneliness amongst older people at Christmas, Drum, in partnership with production studio Independent, created a poignant film called ‘Just Another Day’. Following an older man’s unchanging, daily routine without human contact across the four seasons, the film provides a unique insight into the monotony of loneliness in later life. Currently in the UK, more than 1.2 million older people in England are chronically lonely, and 1.4 million admit that Christmas day passes them by just like any other. The ad portrays a very different kind of Christmas for those who don’t have any family or friends to celebrate the festive season with. The campaign exceeded all expectation and resulted in an 82% increase in volunteers, in comparison to 2016, along with a 52% increase in regular donations, with Age UK achieving their highest ever donations and volunteers on one single day. Awareness of Age UK hit an all-time high, with a staggering 254% increase in social mentions, whilst also trending at No.1 on Twitter on release. Finally, our campaign transferred into popular culture with the likes of Russell Howard, Sky News, Good Morning Britain and Channel 4 covering it as part of their television editorial, without beinf approached by Age UK.
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Work history
    Junior CreativeDrum
    London, United KingdomFull Time
Skills
  • Advertising
  • Visual Arts
  • Art Direction
  • Digital
  • Typography
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Indesign
  • Photoshop
Education
    C
    C
    (BA hons) Graphic DesignCentral Saint Martins College Of Art and Design
    London, United Kingdom
    Best In Advertising 2015
Awards
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    Best in Advertising 2015Central Saint Martins