Isabella Rider

Head of Social Media & Digital Marketing at GRIND

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsVideographer - Social Media Coordinator - Photo Editor


About me

Being a perfectionist has pros and cons. I believe every creative is a perfectionist and that every project never really ends. I am a young creative who has lived in London for 10 years with my family. I have also lived in Australia, South Africa and China which allowed me to experience different cultures and design eras. I strive off other creatives and work really well in a team with diverse skills. Having worked for Apple for four years while being at university taught me to provide excellent customer service, manage team members, train management in regards to creative presentations / public speaking and most importantly to give and receive positive and challenging feedback. My current interests consist of photography, social media strategy consulting, film production, styling, editing and curating content for current and new clients. I have an exciting, hard working and fun personality, capable working on my own and in a team. I love receiving feedback on the fly and have been told I am very approachable, trust worthy and innovative.

Locked Pro Plan feature


  • Art Director Designer Illustrator Ideas Generator
  • Adobe After Effects Flash Photoshop Illustrator
  • Background in Visual Research and Photographic art
  • Good Public Speaking
  • Architectural Drawing
  • A Consistent Team Player with Strong Customer Service Skills
  • can Make you Laugh
  • Socia Media
  • Advertising Production
  • Digital Maketing

Companies I’ve worked with

View all
  • Apple


    • Tech

Work history


Head Of Digital Marketing & Social Media

GRIND & co

Feb 2017
  • London, United Kingdom
  • Full Time
  • Currently I play a key role in shaping Grinds brand identity. I am producing engaging visual content for digital and print, creating editorial content for proactive and reactive email marketing campaigns and working to grow the influencer and private client database. I also creative social activations through photography and film aligned with the Grind brand. In April for the London Coffee Festival 2017 I managed the production & social media - instagram posts, photos videos and stories for @grind which reached 500,000 impressions over the four day event. Mainly, I own the Grind's social media presence across Instagram, Twitter and Facebook, with a current following in excess of 100k. Since joining in February I have improved the Instagram strategy and increased the following by 15K followers.


Creative Design Manager


Jan 2017
  • London, United Kingdom
  • Freelance
  • LucyJonesLingerie is a luxury fashion label from the 1980s. Lucy decided to relaunch her brand in 2017 starting with re-designing and making silk nightwear for women of all ages. My role in this on going project is to arrange photoshoots - coordinate photographers, stylists, locations, set design and edit the final photos. To curate all social media content, Instagram @lucyjoneslingerie & Facebook, also helping to create a website with engaging visuals and imbed an e-commerse platform for online buyers.


Creative Art Director


May 2017 - Jun 2017
  • London, United Kingdom
  • Freelance
  • OMG SHE'S BALD created by Charnah Ellesse, is a project exploring modern ideas of femininity through women who have shaved their heads. “Feminism isn’t about making women stronger. Women are already strong. It’s about changing the way the world perceives that strength.” - G.D Anderson My role for this project was to help produce the logistics of locations, timings, castings, direct the camera angles, art direction, assist in the edit and final graphics for the short film. Working with two camera operators was interesting and challenging. We had a digital camera and VHS camera to use for main shots and cut aways through out the film giving it uniqueness. Working in a team was exciting and kept the project interesting. I continuously incorporated peoples ideas, received and gave feedback throughout. The end result was played at a private viewing in Dalston and was featured in / @DAZED instagram with 1.1M followers.


Interior Design Intern

Grand Designs

May 2014 - May 2014
  • London, United Kingdom
  • Internship
  • Asistant stylist and creator


Interior Design Intern

Owl Designs

Apr 2014 - Apr 2014
  • London, United Kingdom
  • Internship
  • ‘’ redesigning a showroom floor Owl Designs, Chelsea Kings Road London Assistant stylist, preparing the interior space - referring to plans and elevations, arranging furniture and props, consulting client, helping photographer.


Sales Consultant


Mar 2013 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Apple Inc Covent Garden - ‘Specialist’ role - Part time Job role - Serving and training customers on the hardware and software of all devices, arranging morning staff meetings / presentations in front of 60+ colleagues, being apart of the Workshop team (one hour lessons with 1-6 members of the public, on multiple topics), mentoring new members of staff, being invited to management meetings about daily targets, and being responsible for my personal development within the company.



Drakk Architects

Jun 2012 - Jul 2012
  • Melbourne, Australia
  • Internship
  • Technical drawing assistant, participating in meetings with clients, and ‘on site’ observations.



BA Interior Architecture and Design

University Of The Arts London

Sep 2013 - Jun 2016
  • London, United Kingdom


Media and Design Foundation Diploma


Sep 2011 - Jun 2013
  • London, United Kingdom