Isabelle Fletcher-Wilson

Senior Account Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Events
  • Account Co-ordinator
  • Businesses Development
  • Account Management
  • Brand Management
  • Client Services
  • Management
  • Marketing
  • Networking
  • Problem Solving
  • Project Management
  • Relationship Management
  • Office
  • Word

Work history

Currently

Senior Account Executive

Kreate

Jul 2014
  • Click to edit position descriptionWe’re Kreate. An award-winning Experiential Marketing agency with offices in London, Sydney and Auckland (NZ). We harness the emotive power of ‘experiences’, engaging on a deeper level with campaigns that provoke action and build advocacy. We use an integration of PR, social and digital technologies to extend reach and maximise amplification. This enables us to deliver campaigns with significant ROI: on time, on budget and with an eye on detail. As Oscar Wilde once said: “Experience is the one thing you can’t get for nothing”. We’ve earned our stripes over the years and everything we know goes into each and every project. We know all the shortcuts, the pitfalls and the sure-fire wins. This year we celebrate our 20th anniversary (and delivered our 20 millionth consumer experience) and why we can promise: “Better Experiential Through Experience”. We handle everything from creative ideation, strategic planning and design - to digital development, social, event production and measurement. Add our award winning Brand Ambassadors to the mix and we guarantee to make every campaign engaging and personal. Whether you need high-end hospitality staff, versatile and passionate product demonstrators or just simply a team of motivated street leafleters, our staffing ‘Akademy’ is a diverse database of over 5000 hand-picked and super talented “Brand Kreatives”. Recent awards include the Institute of Promotional Marketing's (IPM) Experiential Supplier, Staffing agency and Company of the year. In my role on the Graduate Account Management Scheme, I assist both the staffing and account management teams on all aspects of managing a campaign and ensuring that our staffing teams are reflective of our clients’ brand values. I ultimately assist in delivering the goods that bring our big experiential ideas to life and deliver engaging, memorable and emotive experiences which connect audience and brand.

2015

Press Assistant

Kitch and Honey PR

Aug 2014 - Feb 2015
  • Assisting the luxury fashion team on all of their day-to-day activities as well supporting them during important events. My general duties in this role consisted of: - Managing the showroom. - Responsible for the organising and prioritising samples of client good for placement with celebrities, press and bloggers. - Contacting stylists, bloggers, newspapers and magazines. - Accountable for monitoring the companies social media platforms and website on a daily basis ensuring that it is always up to date with press coverage.

2014

Marketing Manager

J. Alex Swift

Mar 2015 - May 2014
  • Click to edit position descriptionJ. Alex Swift is a hosiery manufacturing company that offers a range of services to various clientele in the apparel industry. Previously, J. Alex Swift have not not made use of marketing within their business. By initiating this and managing their marketing, I have been responsible for executing a marketing strategy that is appropriate for achieving the companies targets and goals. This has entailed me to conduct certain duties: - Executing a marketing strategy with regular updates and additions made. - Responsible for the set up and the design of social media platforms for J. Alex Swift as well as regular maintenance. - Analyse social media performance. - Manage the design of the company's brochures for all collections. - Brand development and awareness throughout all marketing actions. - Communicate regularly with clients. - Research industry on a national and international basis. - Connect with potential new clients and introduce them to the brand. - Sales strategy development. - Email marketing. - Database management.

Education

2016

Geogrpahy BA

University of Hull

Aug 2011 - Mar 2016
  • Honours Degree

2009

Geography, English Philosophy and Ethics, Economics

Shrewsbury School

Aug 2008 - Jun 2009
  • A-Levels

2008

11

Oakham School

Aug 2003 - May 2008
  • GCSE