Isabelle Hardy

Freelance Social Media Manager & Content Creator

Mid Level
London, United Kingdom
Locked Pro Plan feature


Side Hustles

About me

I am a social media manager and content creator with over five years of experience in the fashion industry. I currently manage the content creation and social media for East-London sample sale brand, THE BOX on a part-time freelance basis so I am also taking on new clients. Prior to this, I managed the day-to-day running of the global social media accounts of British fashion retailer, Jigsaw as well as writing engaging web copy. I also run my own vintage clothing brand, Anita is, from creative direction and content creation to social media management and copywriting. I thrive on conceptualising photo shoots, art direction and bringing imagery to life through writing engaging social media copy. I am a proficient photographer and have a good knowledge of Adobe Photoshop, Lightroom and InDesign, using these tools to create social media infographics on a daily basis. I speak a high level of French and have a wide range of international experience gained in Paris, Barcelona and Montreal as well as my native London.

Locked Pro Plan feature


  • Social Meda
  • Creative Writing/blogging
  • Vintage Knowledge
  • Fashion E-commerce
  • SEO
  • Photography
  • Customer Service
  • Content Creatiion
  • Fashion Trends
  • Adobe Photoshop

Companies I’ve worked with

  • Jigsaw


    • Fashion and Textiles
  • Rokit Vintage

    Rokit Vintage

    • Fashion and Textiles

Work history


Fashion & Travel Blogger

Feb 2013
  • London, United Kingdom
  • Freelance
  • - Creating imaginative and innovative content for my fashion blog, FASHION ET MOI, YouTube channel and social media channels (Facebook, Twitter, Instagram, Pinterest). - Collaboration with brands – notably with MOTEL ROCKS covering four consecutive Paris Fashion Weeks (February 2014 – October 2015), including Instagram takeovers, writing guest blog articles, providing photographs for social media.


Social Media & Content Coordinator


Apr 2018 - Dec 2019
  • London, United Kingdom
  • Full Time
  • - Managing the day-to-day running of all global social media accounts. - Writing, scheduling and coordinating daily posts for Jigsaw and its luxury sister brand The Shop at Bluebird and responding in real time to follower comments. - Delivering weekly reports on social growth, engagement and social-driven website sessions and revenue using Google Analytics and Iconosquare. - Working closely with the Social Media Manager to define and further develop the social media content calendar. - Liaising with the editorial team on social-specific content creation for the channels - creating shoot concepts; pitching ideas; managing and organising photographers, talent and shoot locations. - Working closely with the Social Media Manager on influencer marketing - researching new talent, coordinating gifting, contract negotiation, budgeting and invoice processing. - Implementing the social media strategy on global and local levels, integrating marketing activities, editorial and cross-channel promotional needs on to social in an engaging and aspirational way. - Covering events on social media - taking photographs and videos and uploading content to the channels in real-time.


Website Copywriter

Rokit Vintage

Sep 2017 - Apr 2018
  • London, United Kingdom
  • Full Time
  • - Using my in depth knowledge of fashion to write informative product information for and the ASOS Marketplace Boutique. - Supporting the In-House Graphic Designer in the creation of bi-weekly emails using MailChimp - writing engaging copy to promote key campaigns and new products. - Writing creative copy for trend-based campaigns for the website using Zmags. - Coordinating the launch of a new Instagram account @rokitmilitary – selecting product images, editing them on Photoshop and implementing a brand look.


Digital Marketing Intern

Rank Media Agency

Oct 2016 - Feb 2017
  • Montreal, Canada
  • Internship
  • - Delivering detailed monthly digital marketing reports for clients using Google Analytics, Bing Webmaster Tools and SEMrush – collating data of site traffic, conversions and keyword performance and commenting on trends. - SEO - doing site audits using SEMrush - collating errors onto spreadsheet, optimizing content by writing new/improved meta data and implementing solutions from site audits onto live back end; link building. - Contributing to client proposals – conducting research on the competitors and offering a creative social media strategy; doing keyword research using Google Adwords and SEMrush for SEO and PPC side of the proposal. - Writing imaginative blog and website content for a variety of clients, ensuring the use of keywords for SEO purposes and adapting the style of writing accordingly. - Writing appealing and creative content for client social media channels on a variety of topics; posting on Facebook, Instagram, Tumblr, Pinterest, Google+ and scheduling tweets using Hootesuite.


E-Commerce Coordinator

Boutique Eva B

Aug 2016 - Jul 2017
  • Montreal, Canada
  • Full Time
  • - Launching and managing the online Etsy store for Montreal’s largest vintage clothes boutique ( – assisting with the selection of items to sell; preparing and photographing items; creating listings with optimised descriptions; managing orders and keeping inventory on Excel. - Writing a biannual report analysing the revenue earned, number of orders and visits to the page and offering a social media strategy to increase traffic and sales. - Providing excellent customer service in English and French both online to Etsy customers and face-to-face in the shop. - Managing multiple tasks simultaneously in a large and fast-paced vintage shop – being in charge of selecting and categorising items according to their era, reorganising the racks, visual merchandising and assisting colleagues in other departments.


Customer Services Representative


Aug 2015 - Apr 2016
  • Barcelona, Spain
  • Full Time
  • - Maintaining a positive brand image by providing excellent customer service responding to customer enquiries and complaints via social media, telephone, email and letters. - Meeting tight deadlines and daily targets.


Press and Social Media Officer

Kilo Shop

Sep 2013 - Jul 2015
  • Paris, France
  • Full Time
  • - Creating visual and written content for the social media channels of France’s largest chain of vintage shops – styling models according to current trends; taking and editing photos; writing engaging captions; filming, presenting and editing YouTube videos. - Organising press appointments in French with journalists, stylists and bloggers, recording press clothes loans, ensuring media collaborations were on brand and collecting photographs for use on social media channels and website. - Delivering excellent customer service in English and French via social media, in store and via telephone. - Collaborating with colleagues to efficiently handle large deliveries, including reorganising racks and visual merchandising, while managing my own responsibilities.


Web Content Assistant

Motel Rocks

May 2013 - Aug 2013
  • Bristol, United Kingdom
  • Internship
  • - Creating content and copy, within the context and constraints of an established brand voice and tone, for social media and the Motel Rocks blog – brand coverage, trend reports, events (Fashion Week, festivals). - Brand marketing through managing the ‘Street Team’ – managing blogger outreach to participate in events and tasks; writing the Street Team newsletter.




Jul 2012 - Aug 2013
  • Bristol, United Kingdom
  • Full Time
  • - Acting Team Leader during periods of absence – allocating and distributing work; updating workload onto Excel; holding team meetings and managing the email inbox. - Issuing (sometimes urgent) applications, working to deadlines and targets, typing up consequential urgent and protective court orders, dealing with highly confidential information. - Court clerking – facilitating communication between judges, lawyers and clients in sensitive circumstances, managing the schedule of court cases listed, taking minutes. - Providing excellent customer service, dealing with customer enquiries via telephone, email and face to face.



BA Hons French (2:1)

University of Leeds

Jul 2008 - Apr 2012
  • Leeds, United Kingdom
  • - Studying French language and grammar to a high level including translation and interpretation. - Studying chosen modules of French history, arts and politics. - Third year spent working as an English Language Assistant in Paris - teaching 15-19 year olds about British language and culture. - Graduated with a BA Hons French 2:1 in June 2012.