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Isabelle Locke

Campaign Planner

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Strategist & Planner - Media Planner


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About me

Loughborough University Graduate with a First Class Degree. Currently working as a Campaign Planner at Rocket. Creative, strategic and self-motivated individual who thrives when working alongside others. Excellent working knowledge of the marketing and advertising industry with experience working with a range of clients on national multi-platform campaigns.


  • Advertising
  • Art Direction
  • Presenting
  • Design
  • Print Campaigns
  • Consumer Behavior
  • Creative Thinking
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Brand Strategy
  • Excel
  • Campaign Planning
  • Comms Planning
  • Comms Strategy
  • Campaign Strategy
  • Channel Strategy
  • Multi-channel Campaigns
  • Cross-platform Media
  • Media Campaigns
  • Media Communications
  • Media Planning
  • Communication Skills
  • High Pressure
  • Decision-making
  • Time Management
  • Self Motivator
  • Self Driven
  • Adaptability
  • Perseverance
  • Client Facing
  • Creativity
  • Commercial Awareness
  • Negociation
  • Problem Solving
  • Leadership
  • Organisation
  • Confidence

Work history


Campaign Planner


Mar 2017
  • London, United Kingdom
  • Full Time
  • Throughout my two years at Rocket, I have developed an excellent working knowledge across multiple aspects of the business. Strategic planning, building and maintaining important client relationships, working on multi-million-pound campaigns and involvement in new business pitches have been among my highlights of 2017. Experience • Working collaboratively on national advertising campaigns with multiple creative agencies • Training and managing a Graduate Executive on our team • Development of excellent account management and account administration skills, which has led to a noticeable improvement in Rocket’s Client Referral Survey’s this year • Experience using programmes, including AdDynamix, TechEdge, DDS, TGI, Media Planner, ComScore and DEN Responsibilities • Managing campaigns from the initial client brief, through to compiling, writing and presenting the Post Campaign Analysis • Working with our strategy team on multiple campaign strategies • Briefing investment teams and organising responses • Managing weekly campaign reports and meetings Achievements • Planning and managing a five-million-pound campaign • Compiling competitor research and devising our brand strategy and media plans for the EOS launch campaign • Increasing revenue, by developing a £320,000 campaign into a £520,000 campaign • Successfully aiding Paul Mitchell with the decision to utilise new media channels for their Christmas Campaign • Presenting at company meetings


Campaign Executive


Jan 2016 - Feb 2017
  • London, United Kingdom
  • Full Time
  • I developed a working knowledge of planning and buying across all media channels for my team’s clients; South West Trains, Co-op Food and Alzheimer’s Research UK. The role required the ability to prioritise and manage multiple tasks. I worked with specialists, investment teams, creative agencies and clients and formed productive relationships. Responsibilities • Supporting the Account Team in producing detailed media plans and rationale • Assisting the team in creating weekly reports and PCAs • Preparing regular market reports for clients that were informative and engaging


Sep 2015 - Oct 2015
  • London, United Kingdom
  • Internship
  • During my Internship at Proximity, I collated research and crafted strategic concepts and designs across a range of recognised brands. The experience improved my time management, presentation and multi-tasking skills. Shadowing senior designers also helped expand my knowledge and skills in the Adobe Suite. Experience • As part of the design team, I uncovered brand insights and developed concepts for projects through a variation of methods, including visual exploration and competitor research. • Working in a fast-paced environment, often required me to work under pressure to ensure deadlines were met. • I liaised with the client services teams, from briefing to completion, to ensure projects were accurate and timely


Jul 2015 - Sep 2015
  • Beaconsfield, United Kingdom
  • Internship
  • Working in the Studio Office at the National Film and Television School gave me valuable insight into the film and television industry. I worked during a busy three-month period where student productions were being produced, filmed and edited. Responsibilities • General administration tasks including maintaining both computer and manual filing systems, raising POs, answering phone calls, responding to emails and writing company letters • Assisting student producers and production managers and organising and booking transportation for productions


Jul 2013 - Jul 2013
  • London, United Kingdom
  • Internship
  • During my week at BBH, I arranged meetings with employees from different departments; including strategy, creative and production. The experience aided my understanding of how large-scale advertising agencies are run and the specific roles and responsibilities of each department. Experience • I shadowed an Art Director/Copywriter team and supported their visual research. • At the end of the week I was invited to a day location shoot at the Emirates Stadium for the Out of Home advertisement campaign we had been working on.



Graphic Communication (BA Hons)

Loughborough University

Oct 2012 - Jun 2015
  • Loughborough, United Kingdom
  • First Class Degree


Art, Design & Media Foundation Diploma

Bucks New University

Sep 2011 - Jul 2012
  • United Kingdom
  • Distinction


3 A Levels (AAB)

The Misbourne School

Sep 2009 - Jun 2011
  • Great Missenden, United Kingdom
  • A Level Graphic Products (A) A Level Drama & Theatre Studies (A) A Level English Literature (B) AS Level Psychology (A)



Emerging Stars

Omnicom Media Group

  • I was selected by Rocket’s Senior Leadership Team to participate in the Omnicom Emerging Stars Course. At the start of the course, we received talks on the best insights, innovations and creative methodologies that Omnicom has to offer. Over a two-week period, we worked in small groups on a live integrated marketing brief from one of the Omnicom Group’s largest clients. The final element of the course saw us pitching our winning solution to Senior Clients and Omnicom leaders.