Isabelle Locke

Isabelle Locke

Campaign PlannerLondon, United Kingdom
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Ana Curbelo
Isabelle Locke

Isabelle Locke

Campaign PlannerLondon, United Kingdom
About me
Loughborough University Graduate with a First Class Degree. Currently working as a Campaign Planner at Rocket. Creative, strategic and self-motivated individual who thrives when working alongside others. Excellent working knowledge of the marketing and advertising industry with experience working with a range of clients on national multi-platform campaigns.
Projects
  • Costa Coffee Packaging
    Costa Coffee Packaging
  • Piz Buin (re-brand)
    Piz Buin (re-brand)
  • The Brownie Base
    The Brownie Base
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Work history
    Rocket logo
    Rocket logo
    Campaign PlannerRocket
    London, United KingdomFull Time
    Throughout my two years at Rocket, I have developed an excellent working knowledge across multiple aspects of the business. Strategic planning, building and maintaining important client relationships, working on multi-million-pound campaigns and involvement in new business pitches have been among my highlights of 2017. Experience • Working collaboratively on national advertising campaigns with multiple creative agencies • Training and managing a Graduate Executive on our team • Development of excellent account management and account administration skills, which has led to a noticeable improvement in Rocket’s Client Referral Survey’s this year • Experience using programmes, including AdDynamix, TechEdge, DDS, TGI, Media Planner, ComScore and DEN Responsibilities • Managing campaigns from the initial client brief, through to compiling, writing and presenting the Post Campaign Analysis • Working with our strategy team on multiple campaign strategies • Briefing investment teams and organising responses • Managing weekly campaign reports and meetings Achievements • Planning and managing a five-million-pound campaign • Compiling competitor research and devising our brand strategy and media plans for the EOS launch campaign • Increasing revenue, by developing a £320,000 campaign into a £520,000 campaign • Successfully aiding Paul Mitchell with the decision to utilise new media channels for their Christmas Campaign • Presenting at company meetings
    Rocket logo
    Rocket logo
    Campaign ExecutiveRocket
     - London, United KingdomFull Time
    I developed a working knowledge of planning and buying across all media channels for my team’s clients; South West Trains, Co-op Food and Alzheimer’s Research UK. The role required the ability to prioritise and manage multiple tasks. I worked with specialists, investment teams, creative agencies and clients and formed productive relationships. Responsibilities • Supporting the Account Team in producing detailed media plans and rationale • Assisting the team in creating weekly reports and PCAs • Preparing regular market reports for clients that were informative and engaging
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Skills
  • Advertising
  • Art Direction
  • Presenting
  • Design
  • Print Campaigns
  • Consumer Behavior
  • Creative Thinking
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Brand Strategy
  • Excel
  • Campaign Planning
  • Comms Planning
  • Comms Strategy
  • Campaign Strategy
  • Channel Strategy
  • Multi-channel Campaigns
  • Cross-platform Media
  • Media Campaigns
  • Media Communications
  • Media Planning
  • Communication Skills
  • High Pressure
  • Decision-making
  • Time Management
  • Self Motivator
  • Self Driven
  • Adaptability
  • Perseverance
  • Client Facing
  • Creativity
  • Commercial Awareness
  • Negociation
  • Problem Solving
  • Leadership
  • Organisation
  • Confidence
Education
    L
    L
    Graphic Communication (BA Hons)Loughborough University
     - Loughborough, United Kingdom
    First Class Degree
    B
    B
    Art, Design & Media Foundation DiplomaBucks New University
     - United Kingdom
    Distinction
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Awards
    Omnicom Media Group logo
    Omnicom Media Group logo
    Emerging StarsOmnicom Media Group
    I was selected by Rocket’s Senior Leadership Team to participate in the Omnicom Emerging Stars Course. At the start of the course, we received talks on the best insights, innovations and creative methodologies that Omnicom has to offer. Over a two-week period, we worked in small groups on a live integrated marketing brief from one of the Omnicom Group’s largest clients. The final element of the course saw us pitching our winning solution to Senior Clients and Omnicom leaders.