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Loughborough University Graduate with a First Class Degree. Currently working as a Campaign Planner at Rocket. Creative, strategic and self-motivated individual who thrives when working alongside others. Excellent working knowledge of the marketing and advertising industry with experience working with a range of clients on national multi-platform campaigns.
Throughout my two years at Rocket, I have developed an excellent working knowledge across multiple aspects of the business. Strategic planning, building and maintaining important client relationships, working on multi-million-pound campaigns and involvement in new business pitches have been among my highlights of 2017. Experience • Working collaboratively on national advertising campaigns with multiple creative agencies • Training and managing a Graduate Executive on our team • Development of excellent account management and account administration skills, which has led to a noticeable improvement in Rocket’s Client Referral Survey’s this year • Experience using programmes, including AdDynamix, TechEdge, DDS, TGI, Media Planner, ComScore and DEN Responsibilities • Managing campaigns from the initial client brief, through to compiling, writing and presenting the Post Campaign Analysis • Working with our strategy team on multiple campaign strategies • Briefing investment teams and organising responses • Managing weekly campaign reports and meetings Achievements • Planning and managing a five-million-pound campaign • Compiling competitor research and devising our brand strategy and media plans for the EOS launch campaign • Increasing revenue, by developing a £320,000 campaign into a £520,000 campaign • Successfully aiding Paul Mitchell with the decision to utilise new media channels for their Christmas Campaign • Presenting at company meetings
I developed a working knowledge of planning and buying across all media channels for my team’s clients; South West Trains, Co-op Food and Alzheimer’s Research UK. The role required the ability to prioritise and manage multiple tasks. I worked with specialists, investment teams, creative agencies and clients and formed productive relationships. Responsibilities • Supporting the Account Team in producing detailed media plans and rationale • Assisting the team in creating weekly reports and PCAs • Preparing regular market reports for clients that were informative and engaging
During my Internship at Proximity, I collated research and crafted strategic concepts and designs across a range of recognised brands. The experience improved my time management, presentation and multi-tasking skills. Shadowing senior designers also helped expand my knowledge and skills in the Adobe Suite. Experience • As part of the design team, I uncovered brand insights and developed concepts for projects through a variation of methods, including visual exploration and competitor research. • Working in a fast-paced environment, often required me to work under pressure to ensure deadlines were met. • I liaised with the client services teams, from briefing to completion, to ensure projects were accurate and timely
Working in the Studio Office at the National Film and Television School gave me valuable insight into the film and television industry. I worked during a busy three-month period where student productions were being produced, filmed and edited. Responsibilities • General administration tasks including maintaining both computer and manual filing systems, raising POs, answering phone calls, responding to emails and writing company letters • Assisting student producers and production managers and organising and booking transportation for productions
During my week at BBH, I arranged meetings with employees from different departments; including strategy, creative and production. The experience aided my understanding of how large-scale advertising agencies are run and the specific roles and responsibilities of each department. Experience • I shadowed an Art Director/Copywriter team and supported their visual research. • At the end of the week I was invited to a day location shoot at the Emirates Stadium for the Out of Home advertisement campaign we had been working on.
First Class Degree
A Level Graphic Products (A) A Level Drama & Theatre Studies (A) A Level English Literature (B) AS Level Psychology (A)
I was selected by Rocket’s Senior Leadership Team to participate in the Omnicom Emerging Stars Course. At the start of the course, we received talks on the best insights, innovations and creative methodologies that Omnicom has to offer. Over a two-week period, we worked in small groups on a live integrated marketing brief from one of the Omnicom Group’s largest clients. The final element of the course saw us pitching our winning solution to Senior Clients and Omnicom leaders.