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Driven, creative individual intrigued by the influence the fashion industry has on consumer purchasing habits, particularly interested in researching and analysing data which brands use to make buying, merchandising and marketing decisions to appeal to their target audience. Working in a high street shoe store for four years alongside studying media and cultural studies ignited this interest in understanding the buying and merchandising sector of the fashion industry, and the need to meet consumer needs and demands. Finding out the who, what, where and why they are persuaded to my a product and how do companies use this information to produce and sell to them. These trends are different all over the world, depending on living standards, cultural values and accessibility.Locked Pro Plan feature
Styling proves to play an integral part in the marketing and advertising process of a fashion company, as it has to be executed well to attract the target audience, and also be suggestive so it can offer consumers ideas on how to dress the item. I believe clothes are a significant form of self-expression, constantly inspired by old and new trends, my style combines both with a personal flair. My enthusiasm for styling has landed me opportunities assist on shoots for High Snobiety, Kaltbult and Polyesterzine magazine. Recently, I landed the opportunity to style my own shoot which was featured in COY Magazine – ‘The siren out back’. As well as magazines, I have also worked with music artists for marketing shoots and music videos. Working on these shoots also keeps me up to date on the latest trends and ignites my interest in consumer purchasing habits.
Offspring is under Office shoes, mainly dealing with trainers, ranging from various brands and exclusive releases and special collaborations. • The opportunity to help customers from all over the world, providing exceptional service and retaining customer loyalty to the luxury department store.
• Creating product descriptions for products to upload onto the online store. • Research: creating weekly reports on competitors and commercial awareness. • Brand reach out: Contacting brands on a weekly basis to notify them that their products were featured, eventually building a relationship for them to join Semaine’s affiliate network. • Brief understanding of affiliate networks, learning how to use Tradedoubler and also link through RewardStyle • Create analytical reports of the performance of the feature, using Google Analytics, YouTube Analytics and RewardStyle analytics.
• Teamwork: Working within a large team to meet individual and store targets. • People management: Assisting management with recruiting and training new staff members, including being shadowed. • Visual merchandising: As a specialist in ladies branded shoes and sports trainers, I was required to track the performance of products, which would help me judge where and how to display products to attract customers and boost sales. • Decision-making: Helping management with the recruitment process. Meeting targets: Significantly improved my negotiation skills, regularly converting customers from point of enquiry to sale, thus becoming one of the most consistent and highly productive sales assistants in the store.
Key skills gained: • A broad commercial and cultural awareness of the media and creative industries. • Critical analysis of forms of media, in particular decoding television adverts and magazine. • Analytical and conceptual thinking, with a conscientious approach to managing workloads. • Initiation and development of creative work in writing. • A flexible, creative and independent approach to tasks. • Accomplished communication skills, both written and verbal, developed through numerous essays and presentations. • The ability to work to a brief and meet deadlines. • Proficiency in all areas of Microsoft Office, including Word, Excel and PowerPoint, basic HTML.