Experienced PR and marketing professional with 10+ years in the entertainment industry working
with high-profile artists and partners currently seeking new opportunity.
Experienced with campaign strategy and execution, with exceptional interpersonal skills and a calm demeanor under pressure. Fluently bilingual (French / English).
I am relocating to London,UK July 2021.
Projects
- Arcade Fire - Everything Now Album Campaign 2017Canadian marketing and publicity campaign for the release of Arcade Fire's 2017 album Everything Now. The campaign consisted of multiple major press hits, success on rock Canadian radios and a listening party in the band's bar Agrikol located in Montreal, Canada. The album was #1 in Canada week of release, is certified platinum and won the Juno for Album of the year.
- It Chapter Two 2020 Film CampaignThe release of the film in Canada was supported by influencers participating to a 2-day trip to Los Angeles to attend the film Premiere and afterparty, a visit at a special IT themed museum and a Warner Bros Studio Tour. The trip allowed the influencers to create content. Locally, director Andy Muschietti and producer Barbara Muschietti did a full day of promotion as well as attended a screening. In Toronto, the balloons from the movie were recreated for a stunt downtown during rush hour.
- Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) 2020 Film CampaignThe film was released in February 2020 in Canada. The film was supported by a marketing and publicity campaign. Influencers flew to Los Angeles to attend a Harley Quinn themed party and create content for their socials. Another influencer was flown to London, UK to attend the Premiere. Multiple advanced screenings and an international junket were also part of the plan. Locally, Bruce, Harley's pet hyena, was recreated for a stunt downtown Toronto during rush hour.
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Work history
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Bilingual Account Specialistrock-it promotions
Toronto, CanadaFull Time
rock-it promotions is a boutique public relations agency specializing in lifestyle, fashion, entertainment, hospitality and beauty.
Current clients include the JUNO Awards, RBCxMusic, RBCxTIFF, Club Med and Babbel.
•Manage daily account/project deliverables, including planning, implementation and execution of programs and events
• Understands clients’ objectives in order to deliver on media event program strategies
• Maintains and provides client account & media relations status updates ensuring work stays on track to achieve desired success
• Develops, writes and edits press releases, pre/post media alerts, creative press kits and other written materials in English and French
• Coordinates all camera calls and/or radio drops along with other broadcast opportunities
• Organizes and accompanies media meetings, preparing client interview briefs and scheduling
• Lead smaller agency accounts and/or campaigns and programs with Account
Director/Manager oversight
• Supports Account Manager on daily media pitching (proactive) and fulfills media inquiries (reactive) in English and French
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Public Relations ManagerStrut Entertainment
Toronto, CanadaFull Time
• Develop and execute publicity campaigns for multiple clients.
• Maintain quality relationships with music, entertainment, lifestyle and arts media outlets.
• Attend media events, award shows and press events with and for clients.
• Supervise 3 junior staff members.
• Write press releases, advisories and media pitches for clients and brands.
• Create go-to‐market plans and work‐back schedules for clients as required
• Set up press junkets and oversee all in market activities for clients and brands.
• Create social media analysis and social media plans for clients.
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Skills
- Public Relations
- Communication
- Marketing
- Film Marketing
- Music Marketing
- Music Festivals
Education
CertificateThe Business of Fashion
- Toronto, Canada
Completed both Fashion History and Fashion Styling and Image Making online certificates.
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CertificateGoogle Digital Garage
- Toronto, Canada
Completed the certificate The Fundamentals of Digital Marketing.
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