I am a bright, personable, bilingual (English/French) person with a keen work ethic and a passion for learning. At a young age, I have already appeared in and guest-edited an issue of ELLE magazine; naming me a young creative to watch. I have a strong background in fashion and marketing, and I have managed to secure positions that have required a high level of responsibility, teamwork and effective communication skills. I enjoy a challenge and pride myself with my personal achievements. I am punctual, reliable, honest, friendly and work well with others. For my final MA project for the London College of Fashion, I created 134 page magazine, titled The Veil, that explores the paranormal and it's link to fashion; such as how designers can tap into a sixth sense when designing their collections. This involved directing and styling photoshoots for the magazine's visuals, sourcing industry professionals, such as fashion photographers, and hiring a graphic designer. All of the written copy and content was produced by me. In the end, both my teacher and I were incredibly happy with the stunning result.
I have written for many magazines, including ELLE UK, House of Solo, After Nyne, HotSauce, Merge and Flanelle Magazine. These are freelance roles that allow for flexibility, yet require excellent self-discipline and time management skills. I have done everything from reviewing fashion shows at London Fashion Week to writing personal pieces about dating and lifestyle.
I was in charge of styling Sassoon Salon’s annual showcasing of talent, in which styling assistants showcase their hair creations on models to a wide variety of industry practitioners. The theme was “Grunge”, and so I was able to draw upon my cultural knowledge of fashion in order to create stylish, yet unexpected and creative looks that were on-theme. This involved working under pressure, as I was on a tight deadline to complete the looks and dress the models before the impending runway show. In the end, I was praised for my ability to use a mixture of high-end, vintage, and found items to create a cohesive and visually appealing look for the company. I then went on to style another major end-of-year show, in which the theme was “Russian Constructivism”. This was a resounding success as well.
Most of my duties at Joseph Giles, a company I worked for part-time alongside my studies, involved copywriting. The company sells luxury home hardware, and as such, my knowledge of the luxury fashion industry was extremely useful in defining the tone and audience for my pieces. I was also able to draw upon my knowledge of marketing from past experiences in similar roles at prestigious companies. I was in charge of making sure all communication was on-brand and ensuring our clients understood the core values of the company. I worked with a small marketing team, and as such, people skills and teamwork were integral.
I worked with three other London College of Fashion students to develop a marketing campaign for FASHIONCLASH, a Dutch multidisciplinary fashion platform, in which they showcase talent through their festivals in Maastricht, The Netherlands. Liaising with their marketing manager, we crafted a zine that showcased issues related to their theme of “Fashion Makes Sense”. As well as its conception, I was in charge of writing the articles for the zine, as I was the only journalist in a team of fashion psychology students. I wrote articles on the different ways fashion made sense to each of my team members. This included articles on fashion and the body, fashion and the six senses, and Enclothed Cognition. I also conducted two interviews with Dutch fashion designers to hear their perspective on how fashion makes sense to them. In the end, the zine was a collection of interesting images accompanied by provocative and informative articles. The client was immensely impressed with our final product, and distributed the zine as part of a promotional package for guests of the festival. Not only was I able to showcase my writing talents, I also had to work and communicate with people from a range of different disciplines, which was a great experience.
I worked with ELLE UK for two months as guest Features Editor for their Culture Collective, appearing in the recent June 2017 issue. My role as Features Editor was to come up with relevant and exciting articles, as the nature of their Culture Collective is to present what is hot and up-and-coming in the world of fashion and culture. This involved contacting outside practitioners, including public figures, and ensuring their participation in the issue. It also included vetting articles, including some and rejecting others so that the Collective remains as relevant as possible. I was also the one who came up with the initial theme, “Reclamation”, or the idea that in a time where so many rights are being stripped away, it’s time to reclaim yourself in every form; whether it’s through your hair, your politics, your mental health or through other ways. Alongside this task, I wrote articles for the Collective, such as a piece that I had originally pitched to the ELLE team on Croydon; labelling it the “Brooklyn of London”. I worked with four other talented London College of Fashion students and with the ELLE editorial team, which meant that teamwork skills were invaluable. We also worked under tight deadlines and managed a large group of outside talent, which was at times unpredictable. In the end, my writing and pictures of me in a professional photoshoot are immortalized in one of my favourite fashion publications, and I have gained an exclusive insight into the world of fashion media.
During my summer internship at MBA, I was given the task to develop a mock marketing campaign for the kitchen appliance brand Sage by Heston Blumenthal, one of the agency’s clients, as part of my learning initiative. I was expected to fully research the market and our competitors (from comparison of average price to previous media campaigns), and identify any gaps the current marketing strategy for the brand has. I then had to draft and pitch a creative brief to my superiors, and once it was approved, I began to develop a full marketing campaign, complete with media images that I generated for possible digital advertising, as well as an integration of the brand into other digital platforms, such as through the app I developed for the client. I then pitched my campaign to the entire agency and team, who were extremely impressed with my ideas. Aside from this, I was expected to help the marketing team on their other projects.
My tasks as a paid communications intern at Bombardier involved working with a small group of people, mainly the teams of Change Management and Human Resources, in order to formulate internal communications that would be delivered to employees. As I have a strong command of the English language, my task was to compose messages that explained key points in a clear and concise way. For example, I was tasked with creating a new and accessible employee handbook, using local laws and company policies, that would be distributed to outsourced workers in Costa Rica. I was also given the responsibility of drafting messages that would be sent to employees about important company milestones or changes. -Worked in a team -Worked in a bilingual environment -Honed writing skills -Developed research skills
I was hired as part of the creative marketing team of Bombardier Aerospace as a paid intern. My responsibilities included writing copy, generating headlines, helping clients find images for advertisements, and helping other members of the team with their projects. This position allowed me to use my creative writing skills in a professional environment, and gave me unique insight into how to market and brand effectively to increase sales. I was also expected to conduct research on innovative marketing techniques and practices in order to share this knowledge with my team members during meetings. -Luxury branding (private aviation) -Worked in a team -Worked in a bilingual environment -Honed creative skills -Worked closely with clients -Developed research skills
My part-time job at Flanelle Magazine entailed strong writing skills, as well as the ability to effectively communicate with the editor, photographers and other members of the writing staff. My responsibilities included writing articles on current trends in fashion and music. This allowed for me to have a strong sense of what is trendy at the moment, and to communicate that into a piece of writing or into a design aesthetic. A certain degree of creative direction was needed on my part, as I was sometimes in charge of generating a theme, or following one, and making it come alive to market the magazine appropriately. My social media skills and knowledge of computer programs (Photoshop, Pages, Wordpress) were invaluable to this job. -Worked closely with clients -Developed writing skills -Worked in a creative environment -Strengthened knowledge of current trends
My responsibilities included tutoring and aiding students with academic struggles, aged 12-17 in groups of approximately fifteen. I tutored the subjects of English, French, History and Art. I was also responsible for keeping track of the progress or difficulties my students faced at school. -Worked in both English and French -Developed important skills, such as effective communication with students, and the coordinator of the program. -Managed high levels of responsibility and effective time management
I have recently graduated from the London College of Fashion with an MA in Fashion Journalism. This degree was obtained after completing a rigorous programme; where students were expected to demonstrate their superior knowledge of fashion and its trends, designers, and the industry at large. Besides this, each module was meant to aid us in our future endeavour to be part of and work in the fashion industry. This included modules like Collaborative Unit, in which students would work as a team and provide skilled work for an industry professional. This allowed us to understand the nuances and expectations of working for a real-life client. Our final MA project was to be submitted in the form of a print magazine on a subject of our choice. Being attracted to the paranormal, and the way in which certain designers seem to design with a sixth sense, I created a beautiful 134 page magazine that explored this notion; complete with visuals from photoshoots that I directed and styled. To make this magazine, I needed to source a graphic designer, photographers, and other industry professionals to ensure that the finished project was worthy of publication. All of the copy and content was of my creation.
I have completed my BA Honours English and Film, a four-year program at St. Andrews University in Scotland. Additional studies included Social Anthropology. -Contributor of START Magazine and Hearing Aid, both creative magazines that feature student work
-Recipient of the Pre-U scholarship -Graduated with High Honours -Received the Creative Writing Prize and the Yale Book Award -Earned 20th Century History Prize, Arthur Lismer Art Prize, David D. Morton Creative Writing Prize, Environmental Service Award, Headmaster’s Prize for Excellence in the Arts -Graduated with High Honours -Earned Certificate of Bilingualism -Recipient of the Duke of Edinburgh Gold Award (a Global Youth Initiative) -Assistant Arts Head, Career Day Head -Earned a gold medal for the Painting a New World competition -Volleyball and badminton team member
Given to the Pre-U Student that has demonstrated the highest aptitude in creative writing
Given to the students that have graduated with an 89.5% average or above.
Given to the student that demonstrates outstanding personal character and intellectual promise.
Given to the student that has the highest average and aptitude in 20th Century history.
Given to the student that has the highest average and aptitude in fine arts.
Given to the student that has contributed the most to the artistic life of the school.
Participants complete the award by achieving personally established goals, in the areas of Community Service, Skill Development, Physical Recreation, and Adventurous Journey. In pursuing these activities, young people learn responsibility, acquire new skills, and increase their level of physical fitness. In achieving the goals they set for themselves, participants demonstrate their commitment, motivation, and personal development."
Given to the student that has the highest aptitude and talent in creative writing.
Given to the student that has demonstrated the highest consciousness and effort in regards to maintaining a sustainable school environment.
Given to the student that has the highest average and aptitude in fine arts.