About me
Creatively driven but with practical experience, currently working full time in a marketing and content creation role.
Outside of the 9-5, I’m a keen illustrator, creating T-shirts, prints and showing my work at local independent art exhibitions.
Work history
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Marketing & Creative LeadTOWER London
London, United KingdomFull Time
TOWER London
Marketing and Creative Lead: 09/17-Present
-Marketing planning & strategy; developing the TOWER 2018 marketing calendar.
-Co-ordination of a wider team of digital marketers, graphic designers
-Building the 50+ strong community of ‘TOWER Londoners’. A loyal team of influencers, models & creatives.
-Revitalising the way TOWER works & connects with influencers, ensuring personal relationships.
-Product pick, theme & creative direction for weekly content for TOWER website & social channels.
-Overseeing influencer seeding. From sourcing, to outreach and rate cards.
-Cementing strong relationships with partner brands.
-Securing brand sponsorship for all TOWER events and rolling monthly investment for social media campaigns. So far this year I have secured £62,000 worth of investment for collaborative marketing campaigns.
-Organising and hosting 7 TOWER London events. Including working as Project Manager for three Crepe City sneaker festivals.
-Re-instigating the TOWER blog. Writing editorial copy, developing the TOWER Tone of Voice & creating a document on guidelines for TOWER blog post & copywriting.
- Created the TOWER ‘Collab rates’ document for marketing proposals and the Imagery T’s & C’s document for working with influencers & collaborators.
Skills
- Copywriting
- Marketing
- Creative Direction
- Illustration
- Photography
- Social Media
- Influencer Marketing
Education
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BA (Hons) Visual CommunicationLeeds College of Art and Design
- Leeds, United Kingdom
Leeds College of Art: 2012-2015, BA (HONS) Visual Communication.
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Foundation Diploma in Art and DesignLeeds College of Art and Design
- Leeds, United Kingdom
Leeds College of Art: 2011-2012, Foundation Diploma in Art & Design.