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Isha Karnik

Digital strategist

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  • Advertising
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • CRM Management
  • Digital Transformation

Work history


Digital Strategist


Jan 2015 - May 2016
  • What I did: 1. Develop various digital, social, CRM and content strategies that helped global and ASX listed C-level executives understand their company’s digital footprint and embark upon the digital transformation process. 2. Manage senior client expectations in terms of scope of work, WIPs, deliverables and timings for projects worth $25,000-$250,000


Fast Track Innovation Program Consultant

Deloitte Australia

Jun 2014 - Jan 2015
  • What I did: 1. Lead a team of students to create, pitch and implement an innovative idea worth $50 million as a part of the Deloitte Fast Track Innovation Program. This is a competitive global program where top performing students are partnered with senior stakeholders and trained to provide innovative solutions to existing Deloitte clients. 2. Collect data based on industry trends and map out policy improvement areas.


Accounts Executive

Leo Burnett

Aug 2012 - Jan 2014
  • Clients: Caltex-Chevron, Samsung Australia What I did: 1. Develop and implement various marketing, CRM and consumer centric strategies worth $10,000-$1 million. 2. Liaise between the client and various departments within the agency and ensure each account is running at a profit.


Graduate Trainee

Droga5 Australia

Jan 2012 - Aug 2012
  • Clients: United Nations, Kraft, ING What I did: 1. Learn the basic ropes of client service- how to manage cross-functional teams, budgets, timelines and review incoming projects. 2. Organise the strategic execution of various creative deliverables (TV/radio/print/digital marketing campaigns).


Channel Marketing Intern

British American Tobacco Australia

Dec 2010 - Feb 2011
  • Clients: Woolworths (Retail) What I did: 1. Using Nielsen data, forecasted the impact of a natural disaster on tobacco sales and analysed weekly SKU trends.



International Business Law

The University of Sydney

Jan 2014 - Apr 2016
  • International Business & Law


International Business, Marketing Management

University of Technology, Sydney

Jan 2008 - Sep 2011
  • Bachelor of Business



Dean's List of Academic Achievement

Higher Education

  • While pursuing my Masters of International Business & Law, I was placed on the Deans list. A recognition for students who come first or second in their course.