Work history
Online Marketing Manager
Berlin, GermanyFull Time
- In charge of developing and managing SEM campaigns
- Google AdWords and Bing Reporting & Analysis
- Ensuring that specific ROI and other targets are being met
- Responsible for managing paid search budgets and preparing data analysis on all SEM activities
- Keyword research/generation, automatic and manual bid management, management of text, creative content and the landing page.
- Lead generation
- Paid Facebook ads
Specialties: SEM/PPC and Facebook ads setup, optimization & automation, Search Engine Optimization (SEO), Web Analytics, Conversion Optimization (A/B & Multivariate testing)
Software: Excel, Google Analytics, Adwords, Smartly, Bing Ads, Sisense, Webtrends, Adlens, Adobe Media Optimizer, Webmaster Tools, SeoMoz, Majestic SEO, Screaming Frog SEO Spider Tool
Skills
- PPC Advertising
- SEM SEO
- Facebook ADS
- Facebook Advertising
- Advertising Content
- Google Adwords
- Google Analytics
- Content Translation
- Digital Maketing
- Paid Search