Isobel Bruce

Isobel Bruce

Digital Creative LeadLondon, United Kingdom
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Lucia MaeReed
Lil Weetch
Isobel Bruce

Isobel Bruce

Digital Creative LeadLondon, United Kingdom
Work history
    VMLY&R logo
    VMLY&R logo
    Social Creative LeadVMLY&R
     - London, United KingdomFreelance
    - Working with creative teams to develop campaigns that best utilise digital channels. - Pitching Social Media and Digital creative to clients across the business. - Developing and running workshops with clients to establish content and channel strategy, tone of voice and brand persona. - Creative digital/ social media content strategies across existing clients. - Launched Baileys' Global Twitter channel- lead on copywriting and content development for Twitter, Instagram and Facebook, working closely with the client. - Accounts: Baileys, CrockPot, Breville, Alpro, Activia, CarpetRight, Premier League, Garden Gourmet
    M
    M
    Communications SpecialistMIND mental health charity
     - London, United KingdomFreelance
    Digital Specialist Came in initially to work on a digital transformation in the charity to restructure the digital offering and position their material in a more digital forward way. - Developed and implemented content strategy - Created visual assets - Copywriting - Managed all social channels - Grew Instagram from 20 to 60k followers - Managed large social campaigns including London Marathon, Mind Media Awards (including live event activity and streaming on Facebook Live), General Election 2017 - Regular reporting Communications Manager: Heads Together Workplace Wellbeing programme launch. Launched two digital initiatives to help employers better support their employees with their mental health. The programme was funded by The Royal Foundation. - Lead on 2 year communications and marketing plan, and managed budget - Worked directly with multiple stakeholders to deliver 360 launch campaign - Lead creative development of branding and visual assets - Developed tone of voice and brand identity playbooks - Worked directly with The Royal Foundation on cohesive communications - Developed strong relationships with over 50 partners involved in development of the programme
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Skills
  • Social Media
  • Strategic Planning
  • Creative Campaigns
  • Creative Brief
  • Writing
  • Social Content Strategy
  • Brand Strategy
  • Brand Tone
  • Ad Copywriting
  • Copywriting