Work history
Social Creative LeadVMLY&R
- London, United KingdomFreelance
- Working with creative teams to develop campaigns that best utilise digital channels.
- Pitching Social Media and Digital creative to clients across the business.
- Developing and running workshops with clients to establish content and channel strategy, tone of voice and brand persona.
- Creative digital/ social media content strategies across existing clients.
- Launched Baileys' Global Twitter channel- lead on copywriting and content development for Twitter, Instagram and Facebook, working closely with the client.
- Accounts: Baileys, CrockPot, Breville, Alpro, Activia, CarpetRight, Premier League, Garden Gourmet
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Communications SpecialistMIND mental health charity
- London, United KingdomFreelance
Digital Specialist
Came in initially to work on a digital transformation in the charity to restructure the digital offering and position their material in a more digital forward way.
- Developed and implemented content strategy
- Created visual assets
- Copywriting
- Managed all social channels
- Grew Instagram from 20 to 60k followers
- Managed large social campaigns including London Marathon, Mind Media Awards (including live event activity and streaming on Facebook Live), General Election 2017
- Regular reporting
Communications Manager:
Heads Together Workplace Wellbeing programme launch.
Launched two digital initiatives to help employers better support their employees with their mental health. The programme was funded by The Royal Foundation.
- Lead on 2 year communications and marketing plan, and managed budget
- Worked directly with multiple stakeholders to deliver 360 launch campaign
- Lead creative development of branding and visual assets
- Developed tone of voice and brand identity playbooks
- Worked directly with The Royal Foundation on cohesive communications
- Developed strong relationships with over 50 partners involved in development of the programme
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Skills
- Social Media
- Strategic Planning
- Creative Campaigns
- Creative Brief
- Writing
- Social Content Strategy
- Brand Strategy
- Brand Tone
- Ad Copywriting
- Copywriting