Highly motivated and creative BA Hons Fine Art Graduate with a strong background in Graphic Design and a deep understanding of client needs and marketing principles. Skilled in Adobe InDesign, Adobe Illustrator, Canva, and Procreate, I excel in creating visually compelling content that aligns with strategic goals. My academic and practical experience has equipped me with a keen eye for design and a solid foundation of branding and layout. I am enthusiastic about applying my artistic and design skills alongside my marketing insights to contribute fresh, innovative ideas to a forward-thinking creative team. Seeking a role as a Junior Graphic Designer to further develop my skills and make a positive impact.
Work history
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Social Media Manger, Website & Graphic Designer(Freelance)
United KingdomFreelance
1. Meet with clients to discuss their goals, objectives, and vision for the redesign of their website and social media accounts. Understand their brand identity, target audience, and desired outcomes.
2. Conduct research on the client's industry, competitors, and target market to gather insights that will inform the redesign process. Analyze the current website and social media performance to identify strengths, weaknesses, and areas for improvement.
3. Lead the redesign of the client's website, including conceptualising the overall design theme, layout, navigation structure, and functionality. Create wireframes and mockups to visualise design concepts and obtain client feedback.
4. Implement responsive design principles to ensure that the website is optimised for viewing on various devices and screen sizes, including desktops, laptops, tablets, and smartphones.
5. Oversea the client's social media accounts to align with the new website design and branding. Create visually cohesive profiles, cover photos, and post templates that reflect the client's brand identity.
6. Develop a content strategy for the website and social media accounts, including the creation of engaging and relevant content that resonates with the target audience. Collaborate with the client to develop content calendars and schedules for posting.
7. Incorporate relevant tools, plugins, and integrations into the website to enhance functionality and user engagement. This may include contact forms, e-commerce platforms, social media feeds, analytics tracking, and SEO optimisation.
8. Training and Support: Provide training and support to the client on how to manage and update their redesigned website and social media accounts effectively. Offer ongoing support and maintenance services as needed.
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MarMarketing Designer - University experienceFalmouth
Falmouth, United KingdomPart Time
Degree Show Event:
1. Develop the visual identity and branding elements for the degree show event, including logo design, color palette, typography, and overall design aesthetics.
2. Design various promotional materials to advertise the event, such as posters, flyers, digital ads, and social media graphics. Ensure consistency in branding across all materials.
3. Create printed materials for the event, such as exhibition catalogs and programs. These materials should reflect the event's branding and provide essential information to attendees.
4. Create engaging graphics and visual content for social media platforms to promote the event, generate buzz, and increase attendance. This may include event announcements, countdown posts, sneak peeks of exhibitors' work, and behind-the-scenes content.
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Education
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CIM Professional Certificate in MarketingCIM Academy
London, United Kingdom
BA (Hons)Falmouth University
Falmouth, United Kingdom
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