Israel Oba
Available

Israel Oba

FreelanceManchester, United Kingdom
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Israel Oba
Available

Israel Oba

FreelanceManchester, United Kingdom
About me
Profile detailing my professional experience, recommendations and articles.
Projects
  • Advertising Campaign
    Advertising CampaignSocial Media ad Campaign for online retailer Everything 5 Pounds. I created vertical video ads to run on Snapchat and Instagram stories. For Everything 5 Pound, we delivered a ROAS of 550%, CPM .80 CPC 0.3 CTR 4%
Work history
    F
    F
    Video Marketing Freelance
    United KingdomFreelance
    JELI I developed an agency offering video and influencer marketing services. I’ve partnered with nightclubs to use Snapchat to promote events and launch geo-campaigns on the platform. Through AWIN’s affiliate marketing platform, I worked with brands such as Addison Lee, Fiverr, Contiki, Nails.inc and online retailer Everything 5 Pounds, to create vertical video ads to run on Snapchat and Instagram stories. For Everything 5 Pound, we delivered a ROAS of 550%. Talent Management I manage YouTube channels and I’m currently enrolled on the YouTube Partner Program where I attend events at Google and complete online courses to further develop skills in content strategy, audience retention, engagement, and effectively monetizing channels. I manage content uploads, tagging, scheduling editorial and optimization. I have recently begun talent management for Youtube stars and Instagram influencers. This involves relationship building and outreach with PR agencies and brands, contract negotiation and creative direction for my talent. August 2017 - Present Social Media/Marketing/Creative Consultant/ Freelance I’ve engaged in numerous freelance marketing positions. Sun City, an events company – Consultant Aug-Dec 2017 I worked with owners to develop their Snapchat and Instagram platforms and optimised these channels to generate ticket sales and maintain customer engagement. I sourced and outreached with relevant influencers to take over their channels and further grow their following and awareness as well as educating marketing managers on the range of ad products and services available to businesses on Snapchat, while demonstrating the platforms ROI. My solutions increased their Snapchat organic reach 900% in 28 days while maintaining an engagement rate of 95-97%, outperforming the company’s other social platforms during the same period. I developed an affiliate program which allowed fans to promote events and earn income through ticket sales. AFROQLIQ, e-Commerce startup – Freelance Marketing Manager November 2017-Present I devised all pre-launch marketing activity for the startup, from desk research to strategic planning. I developed the brand identity and company USP. I work closely with design and development team to oversee the UI/UX of the website and mobile app. The Chocolate Men Show September - December 2017 Mobile videographer for the nationwide event, touring with performers and documenting performances, behind the scenes and engaging with customers to capture feedback. Content was used to drive engagement on their social channels and create promotional videos. TRO, experiential marketing agency – Creative Consultant I provided freelance creative support on experiential multi channel marketing campaign for a major alcohol brand. For TRO, I devised an experiential campaign using live streams and social media to drive physical sales and grow brand awareness.
    Strategy
     - London, United KingdomFull Time
    Duties include desk research, competitor analysis, preparing client presentations. I contributed heavily to campaigns for Virgin Media, from reviewing market research findings to developing new customer propositions. I demonstrated my versatility while working on the agencies pitch to UGG, assisting senior planners with the development of insights to form campaign pitches. For New Business, I introduced large corporates, entertainment brands and start-ups to our ventures team. Key introductions I brokered include decision makers at TUI, EDF Energy and start-up Repairly. Other duties included, qualitative market research using Snapchat, assisting on campaigns for British Airways, Audi, Tesco and KFC.
Skills
  • Videography
  • Marketing Strategy
  • Marketing
  • Social Media Marketing
  • Brand Management
  • Ad Campaigns
  • Digital Marketing
  • Adobe After Effects
  • Strategy
  • Advert Creation