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design, illustration, animation, marketing, business strategy
2010-2014. The overall marketing strategy and design for the entire marketing campaign of NyText! - Nationwide competition for unpublished plays aiming at discovering new talent. I was also responsible for creating a brand platform, communication strategy and a sales and marketing package including illustration work (17 hand-drawn color pencil illustrations and two painted illustrations for posters and book cover), design guidelines and print design for the NyText! annual publication.
As SME at IBM I handled the organization of design resources around the concept of innovation and was involved in a number of projects where user centricity was of importance, such as social marketing projects for hospitals and health authorities, internal communications, sales and promotion. Projects: - Supervising the development of rich media solutions for marketing, internal training, distance based learning, e-commerce, collaborative R&D and corporate communication for Stockholm Congestion Tax Project. - The overall marketing strategy and design for SonyEricsson Enterprise Solutions– a platform for developing business solutions for the mobile office. I was also responsible for creating a brand platform, communication strategy and a sales and marketing package in order to help SonyEricsson initiate a dialog with its enterprise users; - The overall marketing strategy and design for GORETEX® European Internet Platform. W.L Gore & Associates, makers of the world-famous GORE-TEX® brand. In this project I managed a cross-competence team, combining branding, information architecture, visual design, and technology. Besides new visual design and a brand repositioning, the solution was a website with internationalization support (for locally managed sites in eleven European countries) and integrated web content management.
Communication, Information Strategy & Analysis