Do you really want to delete project NyText! Book of Plays?
Do you really want to delete project Creative Services Print Campaign?
Do you really want to delete project Collaborations Startup?
Do you really want to delete project Internet Presence Malvik?
Do you really want to delete project Print Design - Japan Issue for Brandup?
design, illustration, animation, marketing, business strategy
2010-2014. The overall marketing strategy and design for the entire marketing campaign of NyText! - Nationwide competition for unpublished plays aiming at discovering new talent. I was also responsible for creating a brand platform, communication strategy and a sales and marketing package including illustration work (17 hand-drawn color pencil illustrations and two painted illustrations for posters and book cover), design guidelines and print design for the NyText! annual publication.
As SME at IBM I handled the organization of design resources around the concept of innovation and was involved in a number of projects where user centricity was of importance, such as social marketing projects for hospitals and health authorities, internal communications, sales and promotion. Projects: - Supervising the development of rich media solutions for marketing, internal training, distance based learning, e-commerce, collaborative R&D and corporate communication for Stockholm Congestion Tax Project. - The overall marketing strategy and design for SonyEricsson Enterprise Solutions– a platform for developing business solutions for the mobile office. I was also responsible for creating a brand platform, communication strategy and a sales and marketing package in order to help SonyEricsson initiate a dialog with its enterprise users; - The overall marketing strategy and design for GORETEX® European Internet Platform. W.L Gore & Associates, makers of the world-famous GORE-TEX® brand. In this project I managed a cross-competence team, combining branding, information architecture, visual design, and technology. Besides new visual design and a brand repositioning, the solution was a website with internationalization support (for locally managed sites in eleven European countries) and integrated web content management.
Communication, Information Strategy & Analysis