Iva Troj

Creative Director

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  • LocationHove, United Kingdom

Projects

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Skills

 

  • Advertising
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Cinema 4D
  • Illustrator
  • Indesign
  • Photoshop
  • After Affects
  • Traditional Illustration Techniques

Work history

Currently

Creative

Iva Troj EF; Gingersnap London; National Theatre, SWE

Mar 2015
  • design, illustration, animation, marketing, business strategy

2014

Artist, Designer and Marketing Specialist

National Theatre Sweden

Mar 2010 - Apr 2014
  • 2010-2014. The overall marketing strategy and design for the entire marketing campaign of NyText! - Nationwide competition for unpublished plays aiming at discovering new talent. I was also responsible for creating a brand platform, communication strategy and a sales and marketing package including illustration work (17 hand-drawn color pencil illustrations and two painted illustrations for posters and book cover), design guidelines and print design for the NyText! annual publication.

2006

Subject Matter Expert Usability

IBM

Jan 2001 - May 2006
  • As SME at IBM I handled the organization of design resources around the concept of innovation and was involved in a number of projects where user centricity was of importance, such as social marketing projects for hospitals and health authorities, internal communications, sales and promotion. Projects: - Supervising the development of rich media solutions for marketing, internal training, distance based learning, e-commerce, collaborative R&D and corporate communication for Stockholm Congestion Tax Project. - The overall marketing strategy and design for SonyEricsson Enterprise Solutions– a platform for developing business solutions for the mobile office. I was also responsible for creating a brand platform, communication strategy and a sales and marketing package in order to help SonyEricsson initiate a dialog with its enterprise users; - The overall marketing strategy and design for GORETEX® European Internet Platform. W.L Gore & Associates, makers of the world-famous GORE-TEX® brand. In this project I managed a cross-competence team, combining branding, information architecture, visual design, and technology. Besides new visual design and a brand repositioning, the solution was a website with internationalization support (for locally managed sites in eleven European countries) and integrated web content management.

Education

2014

Communication, Information Strategy Analysis; Business Intelligence; 3D Modeling and Animation, The

University of Borås

May 2012 - Jan 2014
  • Communication, Information Strategy & Analysis

2013

Culture Studies, Aesthetic Learning, Media Communication

University of Stockholm, University of Södertörn

Jan 2009 - Jun 2013
  • Bachelor Degree

1992

Graphics, Printmaking

California College of Arts and Crafts

Jan 1990 - May 1992
  • Art, Graphics

1988

Traditional art and Design Techniques, Pedagogics, Methodology, art History, art Practice

Art College

Jan 1985 - May 1988
  • Art College