At my current gig, I am responsible for SABMiller brands Gambrinus and Velkopopovický Kozel (Czech & international markets). On top of that our team has scored a pitch win of Tullamore D.E.W. whiskey account.
As a Freelance Creative Group Head, I helped Zaraguza to handle creative process and delivery during a production-heavy period. My team has produced video content and online campaigns for clients Maggi, Maybelline, Leerdammer, Olympus and Tchibo.
Back in the ATL business! I joined VCCP Prague to work on number of Heineken brands (Zlatopramen, Desperados, Březňák, Krušovice – Russia); ČSOB (bank); Nestlé brand Buitoni; SOS Children's Villages; FORUM 2000 and Sazka lottery. At the beginning of 2015, I creatively oversaw the launch of Strongbow brand in the Czech market. Later on in October, I was given a small team of 4 creatives to continue working on projects for Heineken brands. My team has contributed to a significant growth of agency business by winning a UniCredit Bank account in an 8-month long pitch.
Once I’ve mastered the basics of advertising craft, I wanted to enrich my knowledge with content and social media marketing. So I decided to join Bubble – a top content agency in the Czech Republic. At Bubble, took care of communities with total of 60,000 fans on Facebook, Instagram, Twitter and Foursquare for clients ŠKODA AUTO (Career pages) and Becherovka liqour (Bohemian Bar Club). This involved copywriting in English, content creation & strategy according to client’s goals, communication with fans, analytics, insights & reporting and idea-making for digital environment (app concepts, microsites, campaigns & activations).
This is where my journey into advertising business has started. When I joined Scholz & Friends, I was the only in-house copywriter in the agency which meant I alone have been writing copy for all our accounts for 5 months. Thanks to this, I was able to quickly develop and grow key creative skills. As our team grew, I was left with Wüstenrot account, a major financial and insurance provider in Czech Republic. Other accounts: Opel, Tchibo, Jihlavanka, Abra Software, Helppes, European Commission, Pohár Josefa Váni, Dvořákova Praha International Music Festival Adaptations: Jim Beam, Baileys, Captain Morgan
A gap year