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Ivan Soukup

Freelance Copywriter

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Skills

  • Script Writing
  • Translation
  • Advertising Concepts
  • Advertising Copywriting
  • Creative Direction
  • Brand Creative Strategy

Work history

Currently

Senior Copywriter

McCann

May 2016
  • Prague, Czechia
  • Full Time
  • At my current gig, I am responsible for SABMiller brands Gambrinus and Velkopopovický Kozel (Czech & international markets). On top of that our team has scored a pitch win of Tullamore D.E.W. whiskey account.

2016

Lead Creative

Zaraguza

Mar 2016 - May 2016
  • Prague, Czechia
  • Freelance
  • As a Freelance Creative Group Head, I helped Zaraguza to handle creative process and delivery during a production-heavy period. My team has produced video content and online campaigns for clients Maggi, Maybelline, Leerdammer, Olympus and Tchibo.

2016

Creative Lead

VCCP

Jun 2014 - Feb 2016
  • Prague, Czechia
  • Full Time
  • Back in the ATL business! I joined VCCP Prague to work on number of Heineken brands (Zlatopramen, Desperados, Březňák, Krušovice – Russia); ČSOB (bank); Nestlé brand Buitoni; SOS Children's Villages; FORUM 2000 and Sazka lottery. At the beginning of 2015, I creatively oversaw the launch of Strongbow brand in the Czech market. Later on in October, I was given a small team of 4 creatives to continue working on projects for Heineken brands. My team has contributed to a significant growth of agency business by winning a UniCredit Bank account in an 8-month long pitch.

2014

Community Manager

Bubble

Aug 2013 - May 2014
  • Prague, Czechia
  • Full Time
  • Once I’ve mastered the basics of advertising craft, I wanted to enrich my knowledge with content and social media marketing. So I decided to join Bubble – a top content agency in the Czech Republic. At Bubble, took care of communities with total of 60,000 fans on Facebook, Instagram, Twitter and Foursquare for clients ŠKODA AUTO (Career pages) and Becherovka liqour (Bohemian Bar Club). This involved copywriting in English, content creation & strategy according to client’s goals, communication with fans, analytics, insights & reporting and idea-making for digital environment (app concepts, microsites, campaigns & activations).

2013

Junior Copywriter

Scholz & Friends

May 2012 - Aug 2013
  • Prague, Czechia
  • Full Time
  • This is where my journey into advertising business has started. When I joined Scholz & Friends, I was the only in-house copywriter in the agency which meant I alone have been writing copy for all our accounts for 5 months. Thanks to this, I was able to quickly develop and grow key creative skills. As our team grew, I was left with Wüstenrot account, a major financial and insurance provider in Czech Republic.
 Other accounts: Opel, Tchibo, Jihlavanka, Abra Software, Helppes, European Commission, Pohár Josefa Váni, Dvořákova Praha International Music Festival

 Adaptations: Jim Beam, Baileys, Captain Morgan

Education

2011

Scandinavian Studies

University College London

Oct 2010 - Jun 2011
  • London, United Kingdom
  • A gap year