Ivana Marsa
Available

Ivana Marsa

ConsultantItaly
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Ivana Marsa
Available

Ivana Marsa

ConsultantItaly
Projects
  • Interactive Shopping Concierge
    Interactive Shopping ConciergeInteractive Shopping Concierge
Work history
    Senior Project Management
    ItalyFreelance
    A Consultative Program Manager with an entrepreneurial spirit, success driving the entire project life cycle including identifying client requirements, leading project teams, managing scope, risk, and leveraging participation from team members to build and deliver brand, product, and service solutions. Strengths include program delivery, exceeding client expectations, and collaborating with senior stakeholders to proactively mitigate possible risks. The ability to optimize client relationships, lead and empower multi-disciplinary teams to deliver successful and revenue producing solutions. Professional Experience Myrio Inc., Zagreb, Madrid, Silicon Valley 2010–Present Founder, Program Manager Utilized corporate success, C-level communication expertise, an entrepreneurial, theoretical and creative approach, design skills and a consulting mindset to create a startup Management Consulting, Corporate Strategy, and Product Marketing consulting business. • Functioned as the primary contact for program delivery, managed client expectations and actively interfaced with senior client leaders to proactively mitigate potential program risk • Managed and defined budgets, scope, milestones, risks, and deliverables utilizing the Agile project management methodology, delivered user training and education to support project rollouts • Managed cross-functional teams from solutions concept planning, throughout product development to successful release • Improved the in-store shopping experience, helped retailers increase revenues utilizing in-store, Android, iOS and interactive Windows applications to create a seamless convergence of online, and brick and mortar • Captured comprehensive customer behaviors and preferences for the Smart Fitting Room experience • Prepared a business plan, pitch material and secured capital for product development through private investors and EU grants • Selected for Fashion Technology Accelerator in Silicon Valley www.ftaccelerator.com and StartupBootCamp • Myrio won a golden award for innovation in at VIDI e-novation competition organized by leading CEE regional IT magazine VIDI • Featured as one of the four most interesting smart and visual technologies at NRF Big Show in NYC by RSR Clients Clientricity Inc., New York, NY 11/2016–1/2017 Senior Consultant Provided consulting services for the www.clientricity.net client Ann Taylor, Inc. www.anninc.com • Analyzed existing practices and recommended new strategies to improve customer interactions • Identified and documented business objectives, current and desired best practices, executed RFP analysis and translated the practices and vision into optimal solutions • Provided a high-level evaluation of potential technology solutions based on requirements and priorities and financial impact of ROI, increased traffic, conversion, average transaction size, margin and customer frequency • Fulfilled sales associates requirements to solidify a customized sales approach • Created methods to improve customer relationship management results • Optimized interactions by identifying the Customer Experience, increased traffic, conversion and average transaction rates and the ROI Unisys, Parma, Italy 8/2015–Present Consultant, Senior Project Manager Support Unisys www.unisys.com, client EFSA www.efsa.europa.eu • Lead delivery of three projects: o A project portfolio funded by the European Commission including a Data Warehouse o A Business Intelligence solution with Oracle, SAS and MicroStrategy and o Information Governance projects • Perform business process engineering, data and process flow from As-Is, identify gaps to achieve To-Be scenarios • Conform with EC strategy to provide interoperability and data transparency in a risk assessment process • Manage cross-functional teams, optimize relationships with stakeholders, establish profit/loss targets, product flow, resource requirements, project charter, scope, and milestones • Manage stakeholders’ expectations and report directly to C-level steering committee • Substantially improved teamwork efficiencies, lowered costs by 20%, and FTEs savings by 10% Investment Promotion Agency, Zagreb, Croatia 2005–2009 Investment Manager Managed a Program, created and prepared new bilateral/multilateral/EU projects in cooperation with the private sector and government institutions. • Managed a project pipeline worth 50M+ EUR, an execution of 20 M EUR investment value in the pharmaceutical sector • Initiated and led Private Equity and Venture Capital activities, established a Business Angel Network in Croatia http://www.crane.hr/en to foster investments in innovative projects • Established a working relationship with the European Business Angel Network www.eban.org • Encouraged development of a technology startup community and built its’ international exposure • Provided consultative support to investors regarding the investment environment, funding, identified business partners and provided turnkey solutions • Built and cultivated relationships with C-level executives to provide expansion solutions in Europe • Actively promoted Foreign Direct Investment opportunities in Croatia for sectors including ICT, clean tech, biotech, pharmaceuticals and others Siemens AG, Vienna, The Hague 2003–2005 Program Manager Sales, Project Manager Managed OSS BSS implementation for a VoIP project implementation with KPN Telecom in The Netherlands. • Defined project scope, budget, milestones and deliverables, delegated tasks and milestones, managed cross-functional teams for OSS BSS development and integration • Drove customer negotiations, involved third parties in project specs and delivery, controlled and monitored project execution, time, cost, quality, risks and quality assurance • Delivered international sales and projects valued at EUR 20+ M in Telecom enabling services including Intelligent Networks, VPN, VoIP OSS-BSS system integration, and mobile solutions for Telecom carriers in The Netherlands, Israel, Malta, Bosnia and Herzegovina, Serbia, and Romania Siemens AG, Zagreb, Croatia 2000–2001 Business Analyst Defined change management requirements, analyzed and Reengineered Business Processes which increased efficiency. • Designed and implemented improvements to company procedures, which increased response time by 20% • Diagnosed client issues, redesigned workflows and reduced non-value-added activities, created a customer-centric organization by improving the acquisition process by 15% • Analyzed and identified client requirements to implement a CRM solution and integrate it within an ERP system, Call Center, eCommerce web portal, and legacy system • Led cross-departmental process for eCommerce project planning and redesign of the company web site • Collaborated with the Corporate Development Department and Board of Directors to define company’s eBusiness strategy and develop tourism projects • Interfaced with Siemens offices in Austria and Germany to coordinate project planning and implementation Education, Coursework, Certifications Simmons School of Management, Boston, MA 8/2002 M.B.A. Ron Brown Fellowship, Full Scholarship sponsored by the U.S. Department of State University of Split, Faculty of Electrical Engineering, Split, Croatia 1/1996 Master in E.E. ASCI, Hyderabad, India 1-2/2009 General Management Program for Senior Executives Harvard University, Cambridge, MA 5/2008 Mastering Negotiation: Building Sustainable Agreements European Venture Capital Association, Budapest, Hungary 10/2006 Foundation Course for Investment Professionals World Bank 11/2006 Strategic Development StSEM Project Development and Project Management Methodology Currently obtaining PRINCE2 Project Management Certification Currently obtaining Salesforce training and Business Design Thinking training Languages Croatian-Native, English-Fluent, Italian-B2, Spanish-Basics, Serbian-Fluent Technology MS Office Suite, HTML, JavaScript, Photoshop, Lync, WebEx, CRM, Project Management and Reporting Tools, Sciforma, Redmine, Balsamiq Mockups, UML modelling