About me

I am a leader in digital customer engagement and personal shopping, focused on building 1:1 customer relationships to drive revenue and loyalty. I built a private client department from scratch at Farfetch China and consulted Selfridges on their digital personal shopping strategy. My recent role is Head of Sales at Avant Arte, a digital platform producing and selling limited art editions by the world’s finest contemporary artists. I worked closely with the co-founder to build the sales department.

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Projects

• Loyalty program and VIP strategy at SecooI introduced a new loyalty program and VIP strategy at Secoo, the largest high-end e-commerce platform for luxury products and lifestyle services in China.
• Introduction of Farfetch Private Client (Greater China)I was hired to build the Private Client department from scratch, covering Greater China region.
• Strategy Consultant of Selfridges Digital Personal ShoppingI was hired as a consultant to provide strategic advice on introducing new digital personal shopping service.

Work history

Head of SalesAvant Arte
May 2020London, United KingdomFull Time
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Director of VIPSecoo
Mar 2018ChinaFull Time
Secoo is an omnichannel luxury marketplace based in China with over 6 million active customers. Following its IPO on Nasdaq, I was recruited by the CEO in this newly created role to design a compelling VIP service proposition aimed at acquiring and engaging with the company’s most valuable customer group.

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Skills

• Customer Acquisition
• Customer Engagement
• Customer Experience
• Sales Management
• Team Management
• Customer Management
• Customer Communication
• Business Development
• CRM
• Chinese

Education

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Bachelor of Business AdministrationThe Hong Kong University of Science and Technology
Aug 2004 - Jun 2007Hong Kong
Double major in Marketing and Management of Organizations