Ivy Hu

Ivy Hu

Graphic DesignerLondon, United Kingdom
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Ivy Hu

Ivy Hu

Graphic DesignerLondon, United Kingdom
About me
I am a London-based digital designer with a passion for branding and graphic design. I also love illustrating in my free time. I was born and raised in Germany, but I am currently living in London and studying Digital Design at Brunel University. Growing up with four siblings, there was never a quiet moment, so ever since I was a kid, art has been a really important outlet for me. I grew up to view everything I saw as inspiration for my art. Design is no different for me. I like to draw inspiration from anything and everything around me. Thus, I love travelling, exploring new places, and meeting new people. I am also constantly trying to teach myself a new skill - the most recent one being embroidery.
Projects
  • Scope // Modern News Application
    Scope // Modern News ApplicationThe project’s aim was to develop a modern mobile news application targeted towards a demographic of 18-25-year-olds. After conducting extensive research into the personality of the target audience, I identified a consistent trend towards audio and video news consumption within this demographic. Thus, I developed Scope - an app concept that focuses on delivering news through sensory media.
  • Brunel Digital // International Women's Day Event
    Brunel Digital // International Women's Day EventEvery year, Brunel Digital hosts a panel event with a range of female guests from the VFX and Digital Design industries for International Women’s Day. As the lead designer for the event, I was responsible for creating a dynamic brand identity that would translate into a successful 360° marketing campaign. As an ethnic woman within the design industry, I considered this project to be of high personal relevance. It was extremely important to me to not only empower women as a whole but women of al
  • Fashion For Cause // Brand Guidelines
    Fashion For Cause // Brand GuidelinesFashion For Cause is a newly-founded charity that aims to combat mental health stigma and discrimination through fashion. However, since the organisation was still in its early stages of development, it required a new brand identity and accompanying marketing assets in order to increase the reach of the organisation. Thus, in a team of five students, I acted as the lead brand manager, tasked with the rebranding of the charity. From February to March 2020, I worked directly with the founder Vimm
Work history
    C
    C
    Digital Design InternCanon Europe
    Uxbridge, United KingdomFull Time
    B
    B
    Events ManagerBrunel Digital
    Uxbridge, United KingdomPart Time
    Lead and organised various events for staff and students throughout the year. Gained valuable leadership and team-working experience while leading the events team. Improved time and project management skills in collaborating with print and social media teams to create effective event marketing.
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Skills
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Frontend Development
  • Maya
  • Graphic Design
  • Digital Illustration
  • Branding
  • Logo Design
  • Brand Guidelines
  • UI
  • Sketch
  • Invision
  • After Effects
Education
    B
    B
    BSc Digital DesignBrunel University London
    London, United Kingdom
Awards
    B
    B
    Brunel Plus AwardBrunel University London
    Undertook 25+ hours of volunteering and actively engaged in numerous extracurricular activities.