IP

Ixond Pascual

Marketing StrategistSpain
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Polly Hibbert
IP

Ixond Pascual

Marketing StrategistSpain
Projects credited in
  • Google - Make The Most Of Summer - DOOH Campaign
    Google - Make The Most Of Summer - DOOH CampaignThe data-driven campaign showcased Google’s search function with search terms and queries, popular over the Summer. The campaign creative was displayed nationwide on D6 screens and Google’s Old Street site. D6 creative included a localised “shop near me” template consisting of 5 search terms over 6 cities, promoting 72 shops in total. The template creative evolved based on weather and time triggers. The Old Street screens used weather, temperature, time of day and day of week triggers to dyna