I love social media. I love using it in my personal life and using it to change lives and build community in the world of commerce. Staying in touch with people is what drives me. But that’s not enough. People aren’t going to respond unless what I am saying is interesting. The same applies when using Social Media in business. Now it is really easy to “get in front of people”, anyone can do that. Getting people to engage with brands and starting a mutually rewarding conversation is more difficult - this is what I find really exciting.
As a content writer, I crave to be read and engaged with. Which of course is not something that is in any way automatic or guaranteed. No one engages with a post on social media just because it’s there. The content has to earn that engagement. It has to be bold, fun, clear, pertinent, timely, funny (sometimes), relevant (always) and often all of these things.
But being truly successful on social and reaping the benefits of that success, takes flair and word smithing, of course, but it also takes a great deal of hard work of another sort. Hard work getting to know a company. Finding out what makes it tick. Getting under it’s skin so to speak and fortunately I really enjoy doing this too.
Work history
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U
Social Media ManagerUniversity of Greenwich
London, United KingdomFreelance
• Write and deliver campaigns across all social media channels.
• Manage and oversee content collection with the content officers.
• Oversee the development and delivery of the social media communications plan.
• Create and coordinate content for the social media plan with other teams in the Directorate,
other Directorates and the Faculties.
• Be part of the bringing together of all the brand elements (messaging, insights from marketing
team and audiences).
• Publish information in social media channels using dynamic content such as digital, film, video,
imaging, content etc.
• Co-ordinate the work of other content producers across the University to develop content
suitable for social media channels to fully engage students and other audiences.
• Persuade different audiences and raise brand awareness, direct response and engagement
levels across the University.
• Ensure brand compliance while giving the University a visual brand personality.
• Responsible for the development of the Content Strategy for the institution and coordinate a
social listening initiative reporting direct to the Head of Marketing Communications.
D
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Social Media ManagerDigital Leadership Associates
- London, United KingdomFreelance
• I headed up the management of DLA’s social clients, implemented their social strategies.
• My responsibilities included: Keeping a close eye on what's trending in the social world, providing detailed analytics for clients, writing and sourcing content, managing social presence for different clients across a variety of platforms. I was also web editor, managing DLA's blog.
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Skills
- Social Media
- Content Strategy
- Marketing Strategy
- Writing
- Content Writing
- Social Media Management
- Social Media Marketing
- Comms
- Campaigns
- B2C Marketing