Projects
- LUXE City GuidesEditor and curator of travel content across 30 cities. Highlights - Oversaw and optimised editorial calendar, weekly membership EDM, website content and social media strategy. Optimised with Google Analytics data and current trends to adapt to audience interest. - Launched the brand’s first ‘Best Bar and Restaurant Guide’, curating and editing content across 12 key cities. - Created and curated managed monthly ambassador programmes including ‘Eat Like a Chef’ and ‘In The Mood For…” Location Ho
- BRUT // Hong KongHaute cuisine restaurant launch. Story Translated from French to English, BRUT simply and beautifully means; raw. Raw talent, raw materials, raw passion and personality. Our greatest challenge was launching an unknown restaurant in a Michelin star-studded city where the dining scene is fast and furious. Our second greatest challenge was launching in a quiet back street away from any natural footfall - you could easily walk past BRUT and miss it. Against the odds, thanks to a strategic launch
- Pondi // Hong KongIndependent restaurant group's second restaurant launch. Story Pondi serves up a unique blend of French and Indian cooking philosophies, tucked away down a cul-de-sac in the heart of Hong Kong's creative neighbourhood Sai Ying Pun. Its warmth and energy spills out onto its candlelit terrace giving it a magical vibe that you won't find anywhere else in the city. To launch a new restaurant you have to be timely and targeted against a sea of competition. Independent restaurants are a rare breed
Skills
- Copywriting
- Copywriting Editorial
- Brochure Copywriting
- Brand Copywriting
- Email Copywriting
- CRM Strategy