Jack Burrus Goodson

Jack Burrus Goodson

Creative Content Copywriter & Brand DeveloperSaffron Walden, United Kingdom
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Jack Burrus Goodson

Jack Burrus Goodson

Creative Content Copywriter & Brand DeveloperSaffron Walden, United Kingdom
About me
I am a Creative Content Copywriter with 10+ years of experience crafting emotionally engaging and high-quality digital copy, designing storylines, and developing brands. My writing promotes brand awareness, builds effective calls to action, and always prioritises unique, beautiful language. — Overhauled product descriptions for a publishing company, simplifying B2B communication and immediately boosting traffic by 36%. — Optimised, edited, and proofread landing page SEO to maximise space and foster an unforgettable brand story using 32% fewer words. — Conceived and delivered informative political article copywriting for a charity that received triple the average number of views. — Spearheaded brand voice development, diagnosing customer satisfaction issues and leading to a 49% increase in brand awareness. — Directed my Instagram poetry page’s relaunch, organically reaching 15,000 accounts and gaining 2,097 content interactions within the first 30 days. I am deeply passionate about the environment, animal rights, and climate change, so I write on a volunteer basis for organisations promoting environmental change and education. Additionally, I am involved in the development of an interactive virtual reality video game on weekends. Given any spare time, I resume my avid reading of various academic books and articles. Writing novels is something I love, so I have completed several of my own books and delivered three ghostwritten ones. Opportunities that I am looking for are writing and consulting ones that involve high-quality content in addition to unique, powerful storylines. Long-term partnerships are ideal so that there is mutually beneficial growth, respect, and collaboration. Are you looking to connect? Please send me an email at jbgoodson77@gmail.com. Alternatively, visit my website/portfolio at www.jbgoodson.com.
  • DENSER — A Dance Company Advertisement Script
    DENSER — A Dance Company Advertisement Script
  • Cloud-based Presentation for School Professionals
    Cloud-based Presentation for School Professionals
  • Virtual Reality Video Game Project — Initial Proposal
    Virtual Reality Video Game Project — Initial ProposalI was commissioned to develop a brief proposal that included conceptual ideas for a new virtual reality video game. Sectioning the document into coherent and cohesive parts, I developed a brand story for the company that involved a personal appeal to the reader’s own memories. Extensive research was involved in formulating ideas for a medium that I had zero experience in.
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Work history
    Project ManagerNonconventional Podcast
    Saffron Walden, United KingdomFreelance
    — Conducted extensive market and competitor research to tailor copy — Wrote internal documentation and templates for engaging with guests, sponsors, and audience — Compiling diverse internal sources to produce show notes and related blog posts
    Copywriter2k Tiger
    London, United KingdomFreelance
    — Working cross-functionally on luxury rebranding to develop new brand voice guidelines and documents — Revamping social media platforms to reflect rebranding and utilising CMS, graphic design software, and SEO tools to craft optimised posts — Liaising with C-level executives and creative teams to gain feedback
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  • Copywriting
  • Ad Copywriting
  • Brand Copywriting
  • Creative Copywriting
  • Marketing Copywriting
  • Advert Creation
  • Brand Awareness
  • Brand Consultancy
  • Brand Creative Strategy
  • Script Consulting
  • Script Writer
  • Film Critic
  • Film Production
  • Film Producing
  • Budget Management
  • CMS Experience
  • CRM Experience
  • Screenwriting
  • Brand Development
    Bachelor of Arts (BA) Birkbeck College, University of London
    London, United Kingdom
    This is an evening university course so does not interfere with my work. I am currently in my second year. I am studying a range of modules relating to English Literature, Philosophy, the Arts, and History.
    King's College London logo
    King's College London logo
    BAKing's College London
     - London, United Kingdom
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