Jack Goodson
Available

Jack Goodson

Brand Developer and Creative Content StrategistSaffron Walden, United Kingdom
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Jack Goodson
Available

Jack Goodson

Brand Developer and Creative Content StrategistSaffron Walden, United Kingdom
About me
I’m a branding consultant, creative content copywriter, and strategist – the elegantly branded terms for “ideas-man” – who has experienced every area of branding strategy and content creation for over 10+ years. I’ve worked in the trenches and from the top, which means I spot small details that others miss. In such a cramped market, it's these small details that will set your brand apart from your competition. Why do I love branding? As it makes us ask the question: Who am I? Well - you’re you. You’re a person. You’re a personality. Without these, you vanish. Brands are the same. Without the right positioning, even the best business disappears. But, find where your brand fits – and the audience follows. I help your brand find its place in the world by developing a brand story that puts your business, your values, and your vision on the map. My specialties are APAC branding for Western market launches, branding for environmental startups, and branding for cryptocurrency projects. What do I deliver? || Brand analysis and commentary || Brand development, ideation, and positioning || Brand storytelling and naming || Brand mission statement creation with value definition || Competitor analysis || Tone of voice creation with guidelines and examples for all major touchpoints || Website and content reviews and audits || Top-level digital marketing strategy to keep your brand growing || (If required, I have a trusted partner who helps develop my visual branding direction into a comprehensive brand book. Asset development can be arranged) What do I not provide? As much as I wish I could continue being a jack-of-all-trades, my skills lie in being a brand strategist. As such, I no longer provide graphic design or web design (unless we arrange work with my trusted partner). I also no longer provide manual SEO work, PPC set-up, or Social Media Management. That said, I retain a strong knowledge in these areas that I use throughout our brand consultancy work together. Looking for a consultant and strategist whose expert eye, innovative branding ideas, and creative writing skills will make your brand stand out? Let's get started. Let's find your fit.
Projects
  • APAC Brand Book and Creative Copywriting
    APAC Brand Book and Creative CopywritingI worked with an APAC Amazon seller (and an incredible designer) to completely redefine the brand's positioning and tone of voice so that they could find continued success in the Western market. We achieved this through the development of a new brand book.
  • Podcast and Lifestyle Brand Manifesto Development
    Podcast and Lifestyle Brand Manifesto DevelopmentI worked for a year at a startup podcast and lifestyle brand. I worked as Project Manager, Brand Developer, Content Strategist, and Copywriter. When I first came on board, I created this manifesto by conducting in-depth interviews with the founder as well as with members of the target audience. Using their insights, I designed the visual style, brand positioning, and brand values that have grown the podcast to where it is today.
  • Eco-Conscious Brand and Copywriting Audit
    Eco-Conscious Brand and Copywriting AuditMyTrees are an eco-positive brand and app that uses gamification to encourage climate-positive actions. The first job I was hired for was to conduct a brief copywriting and branding audit. This led to a close collaboration with the founder, where we worked to further define the brand and position through thought leadership blog posts and pitch deck development.
  • DENSER — A Dance Company Advertisement Script
    DENSER — A Dance Company Advertisement ScriptI was commissioned to write an short script for an advert based upon a brief that specified the inclusion of “the beauty of dance, even in the most mundane of situations.” The script emphasises everything I value in good content: beauty and emotion. The beauty comes from the slow, minimal style I adopted. Consisting of only black and white still images accompanied by sound, I wanted to create an atmosphere of awe within the viewer, as if time stands still when one begins to dance.
  • Cloud-based Presentation for School Professionals
    Cloud-based Presentation for School Professionals
  • Virtual Reality Video Game Project — Initial Proposal
    Virtual Reality Video Game Project — Initial ProposalI was commissioned to develop a brief proposal that included conceptual ideas for a new virtual reality video game. Sectioning the document into coherent and cohesive parts, I developed a brand story for the company that involved a personal appeal to the reader’s own memories. Extensive research was involved in formulating ideas for a medium that I had zero experience in.
Work history
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    Branding Consultant and Creative CopywriterThe Honey Partnership
    Saffron Walden, United KingdomFreelance
    I have worked with The Honey Partnership to help position and develop a number of brands from the APAC area to aid them in breaking into the Western market. I also wrote the creative copy and provided visual design suggestions for overall branding and for a brochure project.
    J
    J
    Creative Copywriter & Brand StrategistJBGoodson Writing
    Saffron Walden, United KingdomFreelance
    I produce a diverse range of creative text and branding strategies for businesses across the globe. From website landing page copy to complete brand strategy overhauls, my breadth of experience covers positions in the trenches all the way to the top. — Established own business and client network aged 14. Started with tailoring product descriptions and blurbs to diverse audiences — High-quality work and customer satisfaction allowed me to double my hourly rate within the first 3 months — Developed own Wordpress site and wrote SEO-optimised copy to gain a 20% week over week increase of visitors — Managed a small business’ social media and generated content that increased growth by 17% — Helped startup & existing businesses identify new markets and bring consistency to future B2C strategies — Crafted creative email marketing campaigns according to brand guidelines for APAC e-commerce company
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Skills
  • Copywriting
  • Ad Copywriting
  • Brand Copywriting
  • Creative Copywriting
  • Marketing Copywriting
  • Advert Creation
  • Brand Awareness
  • Brand Consultancy
  • Brand Creative Strategy
  • Script Consulting
  • Script Writer
  • Film Critic
  • Film Production
  • Film Producing
  • Budget Management
  • CMS Experience
  • CRM Experience
  • Screenwriting
  • Brand Development
Education
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    B
    Bachelor of Arts (BA) Birkbeck College, University of London
    London, United Kingdom
    King's College London logo
    King's College London logo
    BAKing's College London
     - London, United Kingdom
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