Currently working as one half of the global Charles Tyrwhitt Copy Team, I shape and maintain the brand TOV, writing everything from the smallest tweet to the grandest billboard. With meticulous attention to detail I consistently deliver a high standard of work under tight deadlines, driven by the impact that potent, characterful copy can have on the success of a brand.
Work history
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Midweight CopywriterCharles Tyrwhitt
London, United KingdomFull Time
Sharing responsibility in a team of two, I am responsible for writing all of the marketing copy in the business globally. I develop and maintain the brand’s renowned TOV on every channel for both acquisition and retention campaigns including:
→ Creation and management of multi-channel campaigns such as ‘The Perfect Wardrobe’ and ‘The Qualities of a Well-dressed Man’, both of which drove record sales and engagement.
→ Advertising including (tube/subway/billboard) print ads, magazine spreads, direct/cold letter mail, newspaper inserts, radio scripts and more.
→ Rebranding exercises: an overhaul of the current ‘welcome/nursery’ programme, branding a new shirt subscription service, adapting the house tone of voice to the younger customer, and work on the company’s mission statement.
→ All online marketing: from emails and social media to editorial content and web banners, as well as all forms of new customer acquisition.
→ Assisting with marketing strategy and taking a proactive approach to content, identifying areas for improvement and initiating projects.
→ Territory-specific copy (sometimes translated) for different markets across America, Australia and Europe. Creating successful launch campaigns in Spain, The Netherlands, China and more.
→ Tailoring copy to different customer segments based on buying behaviours and lifecycle stage, and writing for different customer demographics.
→ Catalogue concepts and creation. Charles Tyrwhitt produce many catalogues each season and I am responsible for coming up with campaign themes and slogans as well as the nomenclature and product copy.
→ Store signage POS marketing, labels, internal comms and many other ad hoc projects.
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Junior CopywriterCharles Tyrwhitt
- London, United KingdomFull Time
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Skills
- Fashion
- Advertising
- Writing
- Branding
- Copywriting
- Editing
- Creative
- Email Marketing
- Problem Solving
- Web Content
- Excel
- Office
- Word
- Content and Media Writing
- Copywriting