Jack Mallett

Middleweight Copywriter

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Marketer - Journalist

About me

Currently working as one half of the global Charles Tyrwhitt Copy Team, I shape and maintain the brand TOV, writing everything from the smallest tweet to the grandest billboard. With meticulous attention to detail I consistently deliver a high standard of work under tight deadlines, driven by the impact that potent, characterful copy can have on the success of a brand.

Locked Pro Plan feature

Skills

  • Fashion
  • Advertising
  • Writing
  • Branding
  • Copywriting
  • Editing
  • Creative
  • Email Marketing
  • Problem Solving
  • Web Content
  • Excel
  • Office
  • Word
  • Content and Media Writing
  • Copywriting

Companies I’ve worked with

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  • P

    Percival Menswear

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    • F

      F&F

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      • C

        Charles Tyrwhitt

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        Work history

        Currently

        Midweight Copywriter

        Charles Tyrwhitt

        Oct 2017
        • London, United Kingdom
        • Full Time
        • Sharing responsibility in a team of two, I am responsible for writing all of the marketing copy in the business globally. I develop and maintain the brand’s renowned TOV on every channel for both acquisition and retention campaigns including: → Creation and management of multi-channel campaigns such as ‘The Perfect Wardrobe’ and ‘The Qualities of a Well-dressed Man’, both of which drove record sales and engagement. → Advertising including (tube/subway/billboard) print ads, magazine spreads, direct/cold letter mail, newspaper inserts, radio scripts and more. → Rebranding exercises: an overhaul of the current ‘welcome/nursery’ programme, branding a new shirt subscription service, adapting the house tone of voice to the younger customer, and work on the company’s mission statement. → All online marketing: from emails and social media to editorial content and web banners, as well as all forms of new customer acquisition. → Assisting with marketing strategy and taking a proactive approach to content, identifying areas for improvement and initiating projects. → Territory-specific copy (sometimes translated) for different markets across America, Australia and Europe. Creating successful launch campaigns in Spain, The Netherlands, China and more. → Tailoring copy to different customer segments based on buying behaviours and lifecycle stage, and writing for different customer demographics. → Catalogue concepts and creation. Charles Tyrwhitt produce many catalogues each season and I am responsible for coming up with campaign themes and slogans as well as the nomenclature and product copy. → Store signage POS marketing, labels, internal comms and many other ad hoc projects.

        2017

        Junior Copywriter

        Charles Tyrwhitt

        Nov 2016 - Oct 2017
        • London, United Kingdom
        • Full Time

        2015

        Aug 2015 - Sep 2015
        • London, United Kingdom
        • Freelance
        • Contract work for London-based menswear designer, Percival. Working with the Design Director to write the product descriptions for most of Percival’s AW15 collection – nearly 50 products – and receiving excellent feedback.

        2016

        Copywriter

        F&F

        Dec 2014 - Nov 2016
        • Hatfield, United Kingdom
        • Full Time
        • Kidswear then menswear copywriter for F&F Online, Tesco’s primary copy team at the time. Here are some of my achievements while working at F&F: → Working closely with the buying and merchandising teams to drive a 5% increase in conversion in both SS16 target growth areas: denim and tailoring. The former contributed to a 71% YoY increase in online denim sales. → Creating tone of voice guidelines for Tesco marketplace suppliers. → Overseeing the best selling Festival Fashion campaign and producing content for the most successful Back To School campaign. → Conceiving and creating a new Denim Fit Guide and Tailoring Style Guide. In both cases customer engagement more than doubled vs. previous pages. → Driving a 10% increase in customer satisfaction by personally rewriting all the F&F static pages; now being used as a benchmark across the whole of Tesco. → Being the SEO lead in the department and agency point of contact. → Overhauling the rapidly expanding Tesco direct marketplace. → Producing from scratch the best ever performing kidswear trend feature. → Copywriting for other business-wide projects including CSR, grocery and seasonal campaigns and more.