Delivering top-notch content with a focus on engaging, accurate copy and clean, exciting images, as well as having experience across a broad range of media – whether that be web, app, blog, social media, marketing material, videography or radio – I am well-equipped to jump in on any creative project. With an eye for what works, but always eager to learn from those around me, I would be a valuable asset as well as an engaged team member from the get-go.
Work history
Content, CRM and Merchandising ExecutiveTime Out Group
- London, United KingdomFull Time
Time Out Group is a leading global media business that inspires people to make the most of the city. Operating in 108 cities, across 39 countries, it has a global monthly audience reach of over 156 million across all platforms.
Responsibilities
- Producing offers campaigns including copy and images and uploading to our CMS
- Working closely with the sales team and the editorial team to ensure copy is on-time and on-brand
- Producing and scheduling daily emails via the Time Out CRM platform
- Reporting – compiling, logging and circulating stats for email campaigns
- Monitoring and evaluating the success of offers
- Merchandising, uploading and updating transactional content across the global websites
- Ensuring booking links are implemented and correct across all e-commerce products
Content ManagerYPlan
- London, United KingdomFull Time
YPlan is an events discovery startup. It raised over $24 million in funding, had over 1.5 million users and was hailed as the UK's fastest growing tech startup (EU Tech5 Awards 2015). It was acquired by Time Out at the end of 2016.
Responsibilities:
- Creating short- and long-form copy for web, app, blog and marketing channels
- Sourcing and editing images and videos
- Reviewing and editing created content from in-house staff and freelancers
- Crafting creative strategy and managing marketing campaigns
- Team management: organising workflow, managing development, resolving issues
- Maintaining YPlan brand guidelines and tone-of-voice
- A/B testing and content sampling
- Optimising content for organic search engine ranking