Work history
Strategist & Studio Manager
Having the role as Strategist for the BOND Abu Dhabi studio means that I work on projects from the initial proposal right through until delivery.
Whether it is working on a strategy plan and scope of work for a local entrepreneur, or working on developing a pitch for a multimillion-dollar design for a Government project, I play a fundamental role in winning new business, managing existing business and developing BOND’s portfolio. In order to be successful within this role I have to combine my strategic powers, strong business acumen, creativity and growing understanding of the needs and wants of clients in the region, in order to build business-driving ideas that set the bar for the entire industry.
I have to leverage my strong storytelling abilities to present ideas to new and existing clients, and work hand-in-hand with the rest of the team to execute these. Since the Abu Dhabi studio is a start-up venture, I need to be passionate about making brands successful in an open and connected world. While Bond specialises in four key disciplines: identity, digital, spatial and product, I always have to think of ways to give clients a holistic solution by combining all of our specialities together. In this role I have also had the secondary responsibility of being the Studio Manager and key Producer where I report directly to the managing directors and owners of the company.
Producer
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The role of Producer and Studio Manager at BOND Abu Dhabi is a varied role one and means that I often have to wear many hats. Being the only Producer means I have a key role in the agency and driving the quality execution of ideas and concepts. It also means that I have a responsibility to manage the agency’s creative resources and development of BOND’s freelancer network in the Middle East. When I joined BOND Abu Dhabi there was no office in sight, so my main responsibility was to get the office up and running and fully operational.
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Skills
- Advertising
- Publishing
- Art Direction
- Design
- Indesign
- Office
- Powerpoint
- Word
- Social Media
- Magazines
- Strategy
- Journalism Copywriting Skills
- Studio Managemenet
- Branding Corporate Identity Typography Logo Design
- Social Media Content Management
- Arabs
Education
Culture, Criticism and Curation
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