A dynamic and resourceful professional with excellent experience within the music industry, specifically the events, marketing and business development sector. I’m passionate about event management, marketing, music programming, brand development and the power of exciting live production, with seven years of managing a variety of large-scale events.
Festival Number 6 is one of the UK's most celebrated festivals. As part of Broadwick Live, I am part of a team that manages the delivery of the event across Marketing, Event Planning, Digital Strategy, Production, Programming and on site Event Management. My key roles include: Writing all copy and tone of voice, and ensuring brand voice is upheld. Assisting the programming of several stages and curated brand-led content. Co-managing the event on site. Managing the promotion and marketing across the UK, and conceiving individual, bespoke campaigns. Creating content and promotional ideas for the event. Helping to conceive and develop the original festival concept and strategy.
Key roles: Strategising the spend on a marketing budget of £600,000. Managing digital marketing campaigns from conception to delivery, inc Facebook advertising,mailers, banner campaigns, Adwords, SEO and more. Creating and managing social media content and communication across all digital and campaigns. Writing all copy and tone of voice, and ensuring brand voice is upheld. Compiling regular reports to showcase to the Event Director and Broadwick Live board members. Analysing, testing and optimising all digital campaigns across a variety of analytics tools. Executing outdoor promotion and marketing across the UK, Europe and Noand conceiving individual, bespoke, relevant campaigns. Sourcing partnership opportunities and managing current media, club and network partners.
I run a small events company and DJ collective called Get Low. Alongside DJing at events and clubs across the UK and Europe, Get Low also offers client consultancy and freelanace event services for brands and businesses.
Broadwick Live won the pitch for a large scale brand activation for Bacardi, what resulted was Bacardi Triangle on Halloween weekend in 2014. It was a four day VIP experience built around parties and events in a 5 star resort, before culminating with a show on a remote desert island featuring Kendrick Lamar, Ellie Goulding and Calvin Harris. I was charged with managing the logistics operation based in New York, which involved managing the customer journey for VIPs and artists from the New York HQ to the event. I sourced venues, chartered jets and built a five star experience that aligned with the event as a whole.
I was part of a two man team that managed LolliBop Festival,a large-scale family festival for 3-10 year olds. My key roles involved: Managing the festival from concept to delivery across an eight month period. Working closely on all aspects of the marketing and promotion of LolliBop. Managing a marketing budget spend of £350,000. Implementing the digital strategy for the festival and managing all creative digital and print advertising. Upholding the brand identity and searching out new business.
I managed Lounge on the Farm Festival, a boutique pop and folk music festival in Canterbury Kent. My key roles included: Overseeing all aspects of the festival production process, from pre-event to post-event and reporting back regularly on KPI’s. Overseeing all marketing, promotion and social media campaigns. Taking responsibility for an overall festival budget spend of £1 million. Growing the festival from 5k to 15k customers, a task I was successful in. Co-programming the music & arts and culture programme.
In 2010 I joined the Outlook and Dimensions Festival management team as a management co-ordinator focusing on Steward positioning, event logistics, security liaison and site safety across their festival site, an old castle in Pula, Croatia.
Managing the day to day content and output from Rough Hill, across its various brands and titles, and planning the digital communication strategy across the various platforms. I was charged with creating new event brand ideas and concepts to fit into the Rough Hill model.
Under The Radar was an event management company focused on providing high quality club nights and festivals for youths aged 15-19. I was tasked with the expansion of the brand across the UK, and over eight months I set up events across nine different cities in the UK and Ireland, developing the brand exponentially and creating a network legacy that exists to this day.
I was delighted to win a place studying English Literature and Creative Writing, a renowned course at UEA in Norwich. I thoroughly enjoyed my three years of studying and enjoyed the tutelage of teaches such as Ian Mcewan, Mark Curry and Kazao Ishiguro.