Jacob Elwood
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Jacob Elwood

Designer // Art Director // PhotographerLondon, United Kingdom
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Jacob Elwood
Available

Jacob Elwood

Designer // Art Director // PhotographerLondon, United Kingdom
About me
Born in St Ives, Cornwall, and now based in London, I grew up surrounded by the creative arts. With a strong love of creating I went on to study Visual Communication at Arts University Bournemouth. After university I interned and freelanced at various agencies, working for clients including Sky, XL Catlin and eBay, before joining SUITCASE Group in 2017. Today you’ll find me designing new issues or with a camera in hand, all while singing songs out of tune and with the wrong lyrics. I find creativity surrounds us everyday. It's everywhere, sometimes it’s hidden and the beautiful aspect about design and photography is exposing it. I love the idea that I’m part of that process of uncovering, be it branding, art direction, print, digital and photography. Having worked in a small agency with a fast pace I’ve had to learn multiple disciplines and find looking at all angles of the brief gives us the greatest vantage point to best solve the brief in whichever discipline we see fit.
Projects
  • MUJI to Go // Art Direction of Product shoot & Window Display
    MUJI to Go // Art Direction of Product shoot & Window DisplaySUITCASE partnered with MUJI to create a series of three shots on how to travel with MUJI for their new range of travel accessories. The brief was to tell a story within three shots and with a very limited budget, meaning that we couldn’t travel or use models. Instead, we chose to shoot all three in a studio to highlight the stages of the journey of packing, travelling and arriving. The “packing” shot showed all the products inside a MUJI suitcase; the “travelling” shot featured their travel bag
  • The Carry-On // Product Shoot for SUITCASE Magazine
    The Carry-On // Product Shoot for SUITCASE MagazineThe last of the regular still-life features in each issue of SUITCASE is The Carry-On, in which our Editor-in-Chief selects a key figure to interview about their travel rituals and the products they like to take with them. I was tasked with leading a still-life shoot showcasing the products with some sort of link to the interviewee. Photographer // Mitch Payne Set Designer // Maya Linhares-Marx Art Direction and Design // Myself
  • XL Catlin // Iconography
    XL Catlin // IconographyWhile at Venturethree I was given the task of creating an iconography style for XL Catlin’s 69 products. They asked for something smart and never seen before. As they have multiple products named the same but under different product groups, I went ahead and designed a formula linking certain words with certain shapes and lines to underline the connection between products.
  • The Platinum List // Brochure for Amex
    The Platinum List // Brochure for AmexAmerican Express partnered with SUITCASE Magazine and Gentleman’s Journal to create a guide showcasing some of the best places to eat and drink worldwide. The guide features three key locations: London, Rest of UK and Worth Travelling For (Rest of World). Each location has two sections, Top Ten Restaurants and Top Five Bars. Each section has its own colour for an easy wayfinding experience and is matched with a clean layout that helps the reader find what they are looking for.
  • SUITCASE Group Brand Revamp
    SUITCASE Group Brand RevampI was tasked with creating a small logo to pair with the SUITCASE brand name on branded collateral. The concept comes from the idea of SUITCASE being elegant, sophisticated, always moving and revealing new stories. I created a strong letterform of an S at the start of a circle that has movement and flow. The S cut in half allows us to drive the concept further by answering the question “What’s below the line?” SUITCASE has a number of different features and formats, so by creating different icon
  • Vol. 33: Health Issue // What to Pack Product Shoot for SUITCASE Magazine
    Vol. 33: Health Issue // What to Pack Product Shoot for SUITCASE MagazineWhat to Pack is another regular feature outlining our pick of the coolest clothes and accessories to take on your travels this season. This has evolved significantly since I started at SUITCASE, originally consisting of items shot on a white background. We then started shooting these as flatlays on a colour background, but still felt there was room to improve. In early 2019 I was asked to redesign the section with a higher budget and art direct a new type of shoot using a mix of models and stil
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Projects credited in
  • SUITCASE, Vol. 33 Collective
    SUITCASE, Vol. 33 CollectiveExploring the concept of community through the lens of travel, this volume tells the stories of ancestral groups, contemporary clubs and relationships that span space and time. I served as sub-editor, working closely with the in-house team, and contributed articles including a thinkpiece on "booktivism", below. https://suitcasemag.com/articles/volume-33-collective-editors-letter
  • Editing // SUITCASE Magazine Vol. 30, The Health Issue
    Editing // SUITCASE Magazine Vol. 30, The Health IssueFor the spring 2020 issue of SUITCASE Magazine I chose a (somewhat ironic, as it transpired...) "Health" theme to reflect a new-year mindset of good intentions and investigate the concept of "wellness" in a more thoughtful, sustainable and less judgemental way. The issue explored different spins on how to strengthen your physical, mental and spiritual health through the medium of travel, with articles in locations as diverse as Andalusia, Japan and Portland, Oregon. As I wrote in my Editor's Le
  • Journalism // Sugar and Salt (SUITCASE Magazine Vol. 29)
    Journalism // Sugar and Salt (SUITCASE Magazine Vol. 29)I organised a trip for myself and photographer Jacob Elwood to SALT of Palmar, an eco-minded hotel in Mauritius that promises a more "local, sustainable and meaningful" experience compared to the honeymoon and family-minded luxury resorts that abound on the island. With a food focus in mind for the issue's "Taste" theme, in addition to participating in baking, cookery and mixology classes within the hotel we also headed beyond its walls to visit street food markets and small-scale producers, as
  • Editing // SUITCASE Magazine Vol. 29, The Taste Issue
    Editing // SUITCASE Magazine Vol. 29, The Taste IssueFor the winter 2019 issue of SUITCASE Magazine I chose a celebratory "Taste" theme to both mark the end of the year and appeal to the epicurean instincts of our readers, who always respond well to food and drink-based content. The issue explored culinary cultures in locations as diverse as Palestine, Norway and Australia as a gateway into the destination at large – as I wrote in my Editor's Letter, "It’s this consumption of not just food, but also an entire culture, that makes the unashamed pu
  • Editing // SUITCASE Vol. 28, The Cities Issue
    Editing // SUITCASE Vol. 28, The Cities IssueFor the autumn 2019 edition of SUITCASE Magazine I chose the theme of "Cities" not only because city breaks are popular at that time of year, but as an ode to the way in which they afford us the greatest glimpse of our shared humanity. I decided to focus on lesser-explored destinations such as Athens, Uzbekistan and Warsaw rather than classic city-break destinations such as Paris or London. As I explain in my Editor's Letter, "The way we talk about cities is akin to how we describe our lovers –
  • Editing // SUITCASE Vol. 27, The Books Issue
    Editing // SUITCASE Vol. 27, The Books IssueTo celebrate the season's turn towards escapist travel and tap into the popularity of literary content with our readership, for the summer 2019 edition of SUITCASE Magazine I decided on a "Books" theme to retread the steps of famous authors and recognise the impact of place on what we read and write. As I explain in my Editor's Letter, "When we set out to write – or read – in a foreign land, we’re not just packing a book, but a whole inheritance of romantic aspirations. We’re Jack Kerouac fren
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Work history
    Suitcase Magazine logo
    Suitcase Magazine logo
    Senior CreativeSuitcase Magazine
    London, United KingdomFull Time
    Starting SUITCASE Group back in April 2017 as a designer I have worked my way up to becoming the Senior Creative on both the magazine and the creative agency alongside. My role was changed from designer to creative for the diverse work I produce across the board for the company. This consists of design, art direction, photography and production of shoots. The main core of my work is working closely with the Editor-in-cheif to design and produce the high spec magazine every quarter, but other areas of my work involve working with clients to make sure we share the same vision be that brochures, brand books, branding and identity, advertorials and much more. I also art direct and produce many of the shoots with create at SUITCASE, managing a small team of creatives all with a strong role to play and making sure we are all aware of what it is we wish to achieve. My time at SUITCASE Group has allowed me to see some amazing parts of the world photographing for both magazine articles and clients.
    FEED logo
    FEED logo
    Graphic DesignerFEED
     - London, United KingdomFull Time
    Working on one of Feed’s most valuable clients ‘eBay’; my role is to design assets for the eBay website. The role is very fast past often with short deadlines, keeping me on my toes and engaged with the work.
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Education
    Arts University Bournemouth logo
    Arts University Bournemouth logo
    BA (Hons) Visual Communication (Graphic Design)Arts University Bournemouth
     - Bournemouth, United Kingdom
Awards
    B
    B
    Print Publication of the YearBritish Media Awards
    SUITCASE Magazine
    G
    G
    Editorial DesignGerman Design Award
    SUITCASE Magazine
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