Born in Hong Kong and raised in the UK, Jacqui is a Central Saint Martins BA graduate in Graphic Design, with 10+ years of experience in the industry. She is a multi-disciplined Creative Lead, a passionate problem solver, authentic human-insight driven storyteller, both thinker and maker at heart. Currently serving as Senior Art Director/Creative Design Lead at Meta, she was previously Global Senior Art Director at Aesop, Creative Lead at AKQA (clients included Nike, DeBeers, David Beckham, BAFTA, Jamie Oliver), and freelance photographer for Nike. She has been selected as 'Future Leaders' of 2022 by CampaignLive.
As a client-facing lead and dedicated team player, she developed creatively driven global brand-marketing 360 digital campaigns from concept to delivery. A self-taught photographer, her work has been featured across GQ, AdWeek, CampaignLive, HypeBeast, Wired, L’Esquire, CreativePool, etc; taking portraits of talent such as David Beckham, Tiger Woods, Lady Leshurr, Paul Smith and more.
Jacqui serves as a Judge and Mentor for both D&AD NewBlood and University of the Arts London over the last few years; further pro-bono efforts include year on year commitment as Creative Consultant and Photographer for Agape International Missions in Cambodia, and Sophie Hayes Foundation in the UK (both charities and missions fight against child sex-trafficking). She has won a self-initiated pitch at Meta and is currently leading a global campaign using Meta platforms for social good to raise awareness for human trafficking.
Projects
- Aesop x RÆBURNRole: Global Senior Art Director at Aesop Responsible for Campaign Concept, Art Direction, Film Direction and Videography. - Senior Art Director: Jacqui J. Sze Senior Copy Writer: Nathalie Olah Visual Merchandising Designer: Gabriela Draffen & Alister Schulter Head of Global Visual Merchandising: Carolyn Jackson Videographers: Jacqui J. Sze & Edvinas Bruvas Photographer: Edvinas Bruvas Film Editor: Alexander Ingham Brooks Production: UNIT & The Hand of God Creative Producer: Stacey Kom Edit Prod
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Work history
Global Senior Art DirectorAesop
London, United KingdomFull Time
Global campaigns for Aesop.
Creative LeadAKQA
- London, United KingdomFull Time
Creative Lead on DeBeers Forevermark, Nike EMEA Sportswear, UNSAID.
Client facing lead on 360 marketing campaigns.
London AKQA Studio.
Gothenburg AKQA Studio.
Role spans from setting the visual, conceptual direction and brand storytelling across art-direction, photography and film for digital marketing campaigns, editorial strategy, creating meaningful and engaging brand storytelling between brands and audiences; developing best-in-class social campaigns content; driving data-driven results; cross-collaborating with experience, data media insights teams; and winning new pitches.
Creative Lead on Nike EMEA (Special Categories/Sportswear) | UNSAID
D&AD New Blood Judging Panel 2019
D&AD Portfolio Mentor 2018 - present
Selected 'Ones-to-watch' Future Female Leaders in the industry by Campaign Live 2019.
Photography work featured several times in GQ Print and Digital, HypeBeast, The Drum, AdWeek, Wired, DesignWeek and more.
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Skills
- Film
- Print Design
- Art Direction
- Design
- Illustrator
- Photography
Education
Foundation Degree in Graphic DesignLondon College of Communication, UAL
- London, United Kingdom
1st Distinction.
BA Graphic DesignCentral Saint Martins (UAL)
- London, United Kingdom
Specialised in Graphic Design, Illustration. Distinction