Born in Hong Kong and raised in England, Jacqui is a Central Saint Martins BA graduate in Graphic Design, with 9 years experience in the industry. A multi-disciplined creative, human-insight driven storyteller; conceptual thinker and maker at heart. Currently serving as Global Senior Art Director at Aesop, she was previously Creative Lead at AKQA. She was selected by CampaignLive 2019 as ‘Future Leaders to Watch’; developing global brand-marketing 360 campaigns. A self-taught photographer, her work has been featured across GQ print and digital, AdWeek, CampaignLive, HypeBeast, Wired, L’Esquire, CreativePool; amongst taking lifestyle portraits of talent such as David Beckham, Tiger Woods, Paul smith and more. For the last 3 years, she has been serving as a D&AD NewBlood Judge and Portfolio Mentor. Jacqui continually serves as a Creative Consultant for Agape International Missions (anti sex-trafficking charity) in Cambodia annually, as well as Sophie Hayes Foundation in the UK, supported by UN Women. Previous clients include: Nike | Aesop | DeBeers | Jamie Oliver x Amazon Alexa | David Beckham | Google | Oakley | Evian | Uber | BVLGARI
- Aesop x RÆBURNRole: Global Senior Art Director at Aesop Responsible for Campaign Concept, Art Direction, Film Direction and Videography. - Senior Art Director: Jacqui J. Sze Senior Copy Writer: Nathalie Olah Visual Merchandising Designer: Gabriela Draffen & Alister Schulter Head of Global Visual Merchandising: Carolyn Jackson Videographers: Jacqui J. Sze & Edvinas Bruvas Photographer: Edvinas Bruvas Film Editor: Alexander Ingham Brooks Production: UNIT & The Hand of God Creative Producer: Stacey Kom Edit Prod
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- London, United KingdomFull Time
Creative Lead on DeBeers Forevermark, Nike EMEA Sportswear, UNSAID. Client facing lead on 360 marketing campaigns. London AKQA Studio. Gothenburg AKQA Studio. Role spans from setting the visual, conceptual direction and brand storytelling across art-direction, photography and film for digital marketing campaigns, editorial strategy, creating meaningful and engaging brand storytelling between brands and audiences; developing best-in-class social campaigns content; driving data-driven results; cross-collaborating with experience, data media insights teams; and winning new pitches. Creative Lead on Nike EMEA (Special Categories/Sportswear) | UNSAID D&AD New Blood Judging Panel 2019 D&AD Portfolio Mentor 2018 - present Selected 'Ones-to-watch' Future Female Leaders in the industry by Campaign Live 2019. Photography work featured several times in GQ Print and Digital, HypeBeast, The Drum, AdWeek, Wired, DesignWeek and more.
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- Print Design
- Art Direction