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A recent creative advertising graduate looking to expand my skills in the world of advertising. I’m a copywriter with an interest in human behaviour; especially keen to understand more about how adverts communicate to the individual. It fascinates me that one advert can have similar impacts on a group of people (e.g.causing people to buy a product) however each person will take action for very different individualistic reasons based on experience and environment, impacting their individual processing of communicative information. My parent’s humanitarian aid background subsequently exposed me to charity work and meeting all kinds of people on our travels. I grew up in two countries giving me a valued multicultural background. I’m ethically and environmentally conscious. I hope to one day change human behaviours through advertising, to influence a more inclusive, diversity celebrating, safer world. I believe advertising can change the world, it already has. Before I can attempt to change the world, I can try to make a difference in the world of advertising. As a feminist attempting a career in a male dominated industry I hope I can make my life time dream a reality, and inspire other women to fight for what they want. As a digital native I understand how to use Microsoft and Adobe programs, I enjoy using Adobe Premier Pro the most. I’m open minded to new ideas and love meeting new people. I work well under pressure and always meet deadlines. As a confident communicator I enjoy the thrill of pitching ideas but most of all I enjoy thinking of new ideas.
A* Business B Media B Photography D English Language
The journey to our first ever industry award event, starts appropriately with cocktails at Turtle Bay. Upon arrival we are met by expensive drinks (for our student standard) and wonderful people. Eager not to miss a thing. We sit practically on the stage, applauding each team receiving their award. “And the winner for best political ad goes to..”. We embraced each other, fingers crossed and wishing for a chip. Our names weren’t announced. Nor did the winners appear on stage. With the courage of too many double vodi’s, I shout, ‘can we have it instead’. And so the presenter welcomed us to the stage. We gave a massive hug to Jason Neale (presenting us with the award) as if we had actually won, posing for our photo, before running off the stage like the two excitable kids we are. For the record we didn’t incite anyone to steal vinegars that felt bad about loosing. Carrying a big chip all night is harder than what you think! It was so heavy it broke my bag but we weren’t about to leave it behind. We earned it! Well, actually, we stole it. As young creatives about to start our careers, we are willing to beg, steal and borrow if it means being one step closer to achieving our dreams. Yeah we’re rebels. We take credit were credit should have been due. We will fight for what is ours, even if it is just a giant chip.