About me
I am a driven Marketer with proven track record of increasing B2B and B2C business using online and digital methods. As a graduate with a 2:1 in Marketing Communications, I undertook several freelance roles during my time at university to gain an insight into marketing and learn to actively surpass targets. During my time at The London School of Commerce, I was able to create and implement marketing campaigns that resulted in the increase of students in addition to increasing student referral rate. This involved creating engaging digital and print campaigns in addition to managing social media and creating online content. It is my long term aim to begin a career within fashion and eventually gain an Executive MBA in Fashion. Growing up with a seamstress Mother has lead my fashion sense towards the vintage and avant-garde and developed my keen interest. I am creative, an excellent team player and goal oriented and will be able to bring these qualities to your marketing team.
Work history
Marketing Officer
A multifaceted role where I was accountable for increasing the intake of mature students on part time MBA courses offered in conjunction with Cardiff Metropolitan University.
I was responsible for media planning and Implementation within budget restrictions in addition to lead generation planning. Successes include facilitating the increase of students over two intakes by 42.31%, through targeted media planning and direct marketing.
My role also involved aiding in PR activities in addition to customer retention; I provide an excellent standard of customer care which in turn increases referral rates onto the course offered.
Skills and competencies used included:
SEO and digital marketing
Lead generation strategy
Retention strategy
Content marketing
B2C Sales
Junior Marketing Developer
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I was able to use my creative skills by producing search engine optimised marketing content for the blog. I also created info graphics and copy for media to be presented to investors and clients. I managed key accounts and worked with CRM databases. I was involved with assisting in social media content.
Skills
- Advertising
- Digital Media
- Marketing PR
- Direct Marketing
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
- Word
Education
BA(Hons) Marketing Communications
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Marketing Communications with modules in Mandarin Chinese