I’m an art director who loves to bring ideas to life. I like to create work that is vibrant, and has a big personality- a bit like myself. What inspires me, are brands that can engage a new audience through the power of design. It shows me that the possibilities are endless- I may not be able to save the world as a designer, but I have the ability to engage with people on a large scale.
Julien Macdonald OBE is a Welsh fashion designer. I work at his studio in London where I update his social media including Instagram where he has over 500k followers. In addition, I create content and copy that features across all of his social media channels. I help across other aspects of the business such as providing administrative support to my manager.
Head Start is a five week employability programme that gives young people the chance to access creative opportunities. Through this programme I am working alongside another emerging creative to design our own moving image that aims to define what creativity in 2018 means to us. This production will be showcased at the Hospital Club to wider industry members at the end of the programme.
Butterfly Twists is a women’s footwear brand. Through my internship I designed and led the process of creating a Snapchat Geofilter that included the Butterfly Twists logo. On the launch of the pop up store I recreated a digital illustration for the store front whilst also photographing the launch to promote the pop-up on social media. In collaboration with the internal marketing team I reached out to social media influencers and companies as a result a relationship was formed between Butterfly Twists and Mighty Bee.
Whilst completing my foundation course I worked with the charity Raise Your Hands. Through this placement I worked to improve the RYH charity website and social media accounts through both photographing and editing photographs of their merchandise. In addition, I designed and updated Raise Your Hands social media templates and infographics to improve their wider brand image on all social media accounts.
FIUS is a platform that supports and promotes and supports inspirational women. During my time at FIUS, I worked on designing merchandise for the business. I also created social media graphics to promote the FIUS launch party. Through this, I was able to reach out to a wider audience which led to a great turnout at the launch party.
The Design Bureau gave me an insight into the world of Architecture. Through the placement I learnt how to use equipment such as an architects ruler, and drew house plans from wooden block for a small house in London, a design that has been taken forward and has been built based on my ideas and designs. I was able to use editing software (such as sketch up) to bring those sketches to life.
Merit- Fashion Promotion and Communication
A-levels: A*- Graphic Design AA- Double distinction award in graphic design B- Geography
9 GCSE’s A*-C including Maths, English and Graphic design.