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Creative Consultant and Stylist with an extensive knowledge of working in luxury fashion. I use visual merchandising and styling to enhance the customer shopping experience, and create inspiring styling concepts to maximise business objectives. I style editorials, music videos and look books, providing the creative direction on set and collaborating with photographers. I am also a Personal Stylist for high profile clients, currently working with Katherine Mills. I have a great passion for creativity, fashion, music, art and writing. I am a contributor to online magazines, having written articles at www.airportmagazine.uk and now at www.noplacemagazine.com.Locked Pro Plan feature
Freelance Stylist at www.katherinemills.co.uk. Styled Katherine in three photo shoots for her website, and at the West End show she appeared in. A photo from one of our shoots appeared on British Vogue January 2016. Designed the look of her new website and styled her in all the images. Magazine Editorials. Styled and provided the creative direction on editorials, such as Chasseur, The Commission, Coco Indi, Splendor and twice for No Name Magazine. Celebrity Juice TV Show (Halloween & Christmas Shows). Assisted the Costume Designer to create the looks for all the cast, and styled them at the show recording. • Sourced materials and wardrobe buying. • Customised clothes, made garments and head pieces. Glam Squad TV Show. Styled the upcoming band Running with Wolves on their debut album, also actress Bryony on a red carpet event. • Styling and Wardrobe Buying. Katherine Mills Upcoming Show. • Concept, research and preparation of inspiration boards. • Styling and Wardrobe Buying. • Set designing and sourcing materials. • Creative direction on set.
I assisted the Stylist Cathy Kasterine, worked on the Vogue China/Aug15 issue, Atea Oceania SS16 Lookbook, Porter Magazine/Main Story SS16 and a David Beckham BBC documentary. • Research and source items for shoots. • Organise fashion samples that come in and out for shoots. • Appointments. • Assisted on set.
• Consulted with buying and marketing departments in a variety of areas; visual communications, creative ideas and initiatives. • Directed the brand’s UK visual merchandising strategies. • Created and developed ideas for in-store displays and floor layouts. • Organised floor moves and styled the new collection in the flag ship store in London as guideline for all stores.
Responsible for creating and setting the correct tone for the brand image of Armani Exchange across the UK, and the Carven & Phillip Lim stores in London. • Designed concepts and stories for window and in-store displays across the UK. • Identified and interpreted current and future trends within the market to create a strong visual look reflecting the business requirements. • Designed, created and implemented visual guidelines for all stores. • Effective management of all VMs in the UK. • Regular store visits to ensure the visual merchandising is consistent and a true representation of the brand’s image. • In conjunction with senior team maximised sales by giving feedback on competitive shopping, product sales, trend forecasting and visual implementation. • Worked with Marketing to prepare promotional events. Achievements • Creation of the brand image for AX in the UK. • Standardising VM guidelines by introducing a VM pack