Jai Toor (b. 1998) is a British-Indian photographer and artist based in London. His artistic exploration delves into the intricate interplay of diaspora and fantasy within the fabric of our everyday surroundings. Employing a multifaceted approach, Toor seamlessly integrates research, analogue processes, text, and archival photographs to craft narratives that resonate with depth and complexity.
With a portfolio that has graced esteemed exhibition spaces such as HAUTE Photographie, Pinakothek der Moderne, Hoxton Arches, and The Photobook Cafe, Toor has established himself as a storyteller who transcends conventional artistic boundaries. His works, a fusion of the contemporary and the nostalgic, have found a home on notable platforms, including It’s Nice That, Telegraph, Notion, Trippin, Serpentine Gallery, Pearl Press, and Road to Nowhere.
Beyond his personal artistic endeavors, Toor is deeply immersed in the realms of fashion and underground music scenes. He channels his passion for inclusivity through 'Fourth Floor,' an independent online magazine he co-founded. This platform serves as a dynamic space, amplifying the voices of underrepresented creatives globally while exploring the intricate intersections between society and culture.
Currently open for commissions and projects.
Projects
- NovellaraNovellara is a Long-term project documenting the Sikh community in Italy. Novellara is a non-linear body of work centred around the places and local residents of the town. Media representation of the Sikh community and other South Asian Diaspora within Italy over the last decade has been based around migration, labour work, religious instabilities and more recently exploitation. Many stories surround negative news or focus on topics like religion, employment and emigration.
- Fourth FloorFourth Floor is a West London based collective dissecting the world and promoting young creatives across the globe. As a multifaceted collective, we provide insights, interviews and facilitate debate on a wide ranging variety of topics, namely Film, Music, Art, Lifestyle, Fashion, Politics and Economy and Football. Our work also explores the intersectionalities between these, and as a collective, we envision to be contributors to a world where plurality, diversity, knowledge and creative expr
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Projects credited in
- ADIDAS LONDON X GUAP MAGAZINEE@adidaslondon x @guapmag Original Creator Network 2023!! CHAMPIONING THE REVOLUTIONARY https://www.instagram.com/p/C2znam4tl0z/ L TO R - Yushy Pachnanda, the renowned photographer celebrated for his distinctive focus on encapsulating the essence of crowds. Pritt is not just an artist; she’s a force to be reckoned with. Bolly Illusion (Anthony Pius), a drag artist, dancer, and host looking to bring their unique culture to the spotlight! Shot by me � One of the best projects to date - the team
- ADIDAS X GUAP: REBEL TO REVOLUTIONISE EXHIBITIONAlmost a week since @adidaslondon x @guapmag Original Creator Network 2023 Exhibition at @omakagallery @bowarts !! CHAMPIONING THE REVOLUTIONARY by Mathushaa Sagthidas and Jai Toor - it’s all out!!! https://www.instagram.com/reel/C1M1ghrtJCN/ First and foremost, one of my goals on this project was to meet and work with other creatives on this project and it was amazing to work with fellow photographer, @jaistoor to build this and bring it to life, especially with someone of like-minded - gra
- ADIDAS X GUAP: CHAMPIONING THE REVOLUTIONARY- PRITT@adidaslondon x @guapmag Original Creator Network 2023 Exhibition at @omakagallery @bowarts !! CHAMPIONING THE REVOLUTIONARY by Mathushaa Sagthidas and Jai Toor. https://www.instagram.com/reel/C1KBDoOtOJV/ Meet Pritt, the Eelam Tamil sensation making waves in the music scene. Pritt is not just an artist; she’s a force to be reckoned with. Hailing from South London, her musical style is a unique blend of East meets West, reflecting the two worlds she’s grown up in. But that’s not all—every Su
- ADIDAS X GUAP: CHAMPIONING THE REVOLUTIONARY - BOLLY ILLUSIONN@adidaslondon x @guapmag Original Creator Network 2023 Exhibition at @omakagallery @bowarts !! CHAMPIONING THE REVOLUTIONARY by Mathushaa Sagthidas and Jai Toor. https://www.instagram.com/reel/C1HO7bjtePU/ Meet our Southall sensation—Bolly Illusion (Anthony Pius), a drag artist, dancer, and host looking to bring their unique culture to the spotlight!, In a world where non-binary queer South Asians are too often overlooked on stage and in the media, Bolly wants to ensure audiences know who the
- ADIDAS LONDON X GUAP: EXHIBITION@adidaslondon x @guapmag Original Creator Network 2023 Exhibition at @omakagallery @bowarts !! Come see the photography but also an unreleased screening of the film we created for this project � https://www.instagram.com/p/C01Sz9TNrcT/ Introducing CHAMPIONING THE REVOLUTIONARY by Mathushaa Sagthidas and Jai Toor. IMAGE ONE - Meet our Southall sensation—Bolly Illusion (Anthony Pius), a drag artist, dancer, and host looking to bring their unique culture to the spotlight! In a world where non-b
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Work history
Visual Storytelling CourseCreate Jobs
London, United KingdomInternship
Visual storytelling course partnered with companies such as ItsNicethat, Magnum Photos and Create Jobs. The program was 7 weeks which ended with the production of an exhibition, newspaper magazine.
Account ManagerFuture Factory
- London, United KingdomFull Time
- Contact potential partnership clients to offer solutions via phone, email, video calls and IRL meetings
- Support the Agency Director with proposal decks and pitches
- Effective ambassador and networker for the brand in new business meetings with brands
- Development of new leads across existing client base
- Account management of brand partners
- Excellent teamwork to achieve results
- Providing regular reporting to wider team and directors
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Skills
- Photography Shoots
- Graphic Design
- Marketing Design
- Film Photography
- Publication Design
- Brand Partnerships
- Photojournalism
- New Business
- Agency Sales
Education
MA Documentary Photography and PhotojournalismLondon College of Communication, UAL
London, United Kingdom
U
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BA (Hons) Graphic Art & DesignUniversity of Southampton
- Southampton, United Kingdom
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Awards
Documentary Series, Amateur Series WinnerThe Photography Foundation