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Update product content working with merchandisers and buyers to push products for sale in-store • Working with all digital marketing channels to create content, edit campaigns, upload images and develop the look and feel of the site • Plan engaging and relevant copy and articles with the team • Working as part of a cross functional team to deliver on site elements of larger scale integrated campaigns with PR Team and Creative In Store Team • Conceive engaging digital marketing campaigns • Art direct and layout the website via sitecore • Compile trends and plan creative shoots via in-house studio
• Edited the cultural & lifestyle Journal, • Helping to oversee all elements of design from art direction & layout, • Utilize tools such as social media via reader engagement and finding brands to sponsor and supply goods for competitions. • Develop & commission content RE-BEL places an emphasis on a wide range of topics from art,travel, music, fashion and film with interviews and articles on and with those who work within such fields. Printed in edition of 60,000 and shipped to major cities such as London, New York, Tokyo & Paris & aimed at 16-34 demography
Online Blogger • Edited my own blog for the publication • Interviewing Actors, Musicaians, Artists & Designers • Edit/Submit articles & features VHJ Fashion Director Nicola Formichetti gave me a blog and online section of the site to edit. I worked with the team to produce content relevant to their market and readership. My posts mainly featured/ focused on the London underground featuring a range of designers from JW.Anderson to bands like The Cheek. My main focus for the blog was to feature & promote emerging talent to a foreign audience.
Freelance Writer • Pitch Articles to my editor • Contact, Research and conduct interviews • Edit & Sub edit various pieces Freelance writer for Vice Magazines style supplement with Daryoush Haj Nafi as my editor. Whilst the publication/ site existed; I conducted interviews with the photographer Daniel Sannwald, Artists Tim Noble & Sue Webster and fashion designers Sibling.
Fashion Intern • Sample call ins and send outs • Working with agents to secure talent, • Small write ups • Engaging and working to build an audience via online channels such as twitter & Facebook. A Six month placement at the Conde Nast owned bi-annual style strand of GQ magazine. Working under David Bradshaw’s team, I Assisted the Junior Fashion Assistant & Senior Fashion Editor for six months, in which I learned how to help run and work on a magazine at the luxury level that GQ Style is situated
Level 2/3 in fashion retail