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Jake Baxter

Marketing Executive


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About me

I am currently working as a marketing executive for Thomas Cook, where I am part of the offline brand team responsible for the planning, coordination and execution of a wide range of both above, through and below the line campaigns. In my time at Thomas Cook I have led campaigns for Thomas Cook Sport, Signature from Thomas Cook, ancillary products (launch of the Thomas Cook Giftcard), Club 18-30 and Thomas Cook charter product. In these campaigns I have been responsible for multi-million pound budgets across all channels from creative brainstorming through to omni-channel planning, campaign delivery and analysis of campaigns. I am also an instrumental part of a project team which launched, and now manages, Club 18-30 TV; a real-time branded content YouTube channel which has achieved over 10 million views in its first 9 months. Prior to my work with Thomas Cook, I was responsible for the marketing strategy of four Volkswagen retailers across central and greater London where I also managed a small team of marketing and creative assistants and was a Volkswagen Digital Champion. I am also proud to hold a degree in Sport Marketing from Coventry University, where I achieved a first class honors and was awarded the course tutors prize for highest mark overall on the sport management/marketing program.


  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Word

Work history


Marketing Executive

Thomas Cook

Oct 2014


Marketing Coordinator

Alan Day Volkswagen

Jul 2013 - Sep 2014



Sport Marketing

Coventry University

Aug 2009 - Apr 2015



    Course Tutors Prize

    • Highest mark in Sport management/marketing programme for 2013