I am currently working as a marketing executive for Thomas Cook, where I am part of the offline brand team responsible for the planning, coordination and execution of a wide range of both above, through and below the line campaigns. In my time at Thomas Cook I have led campaigns for Thomas Cook Sport, Signature from Thomas Cook, ancillary products (launch of the Thomas Cook Giftcard), Club 18-30 and Thomas Cook charter product. In these campaigns I have been responsible for multi-million pound budgets across all channels from creative brainstorming through to omni-channel planning, campaign delivery and analysis of campaigns. I am also an instrumental part of a project team which launched, and now manages, Club 18-30 TV; a real-time branded content YouTube channel which has achieved over 10 million views in its first 9 months. Prior to my work with Thomas Cook, I was responsible for the marketing strategy of four Volkswagen retailers across central and greater London where I also managed a small team of marketing and creative assistants and was a Volkswagen Digital Champion. I am also proud to hold a degree in Sport Marketing from Coventry University, where I achieved a first class honors and was awarded the course tutors prize for highest mark overall on the sport management/marketing program.
Highest mark in Sport management/marketing programme for 2013