Hi, I’m Jake, a creative born and raised in East London. I like to make things, craft experiences, and discover stuff, hopefully having a positive impact on the world whilst doing so. I have developed a style that reflects the diverse cultures I have been brought up amongst. Having experienced some hardship and some luxury I can approach the projects I work on from different points of view, hopefully resulting in some unexpected outcomes.
Projects
- Twinings In FranceBrief 1 from D&AD’s New Blood Shift: Take a classic British brand and introduce it to a country of your choice. Insight No-one likes to be like their parents and food habits in France are changing. So let's challenge the coffee obsessed Parisians to turn to tea. Idea Positions Twinings to be able capture the millennials and early adopters and inspire a soft rebellion by breaking traditions and stamping their own personality on to Frances future. Execution Using "Trusted Values, New Possibili
- Wahaca Southampton OpeningBrief 2 from D&AD’s New Blood Shift: Bring Mexican market eating to Southampton & engage the community in Wahaca’s opening. Insight The TEX-MEX food British people think of when imagining Mexican cuisine is inaccurate. Idea Reintroduce Southamptonians to Mexican food by getting them to disassociate the greasy, heavy Tex-Mex from authentic Mexican food. Execution Arrange an amnesty in which southampton locals give up their taco/fajita/burrito/nacho kits, sauce, seasoning and salsa and can trade it in for a plate of tacos at Wahaca.
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Projects credited in
- BREAK THRUChallenge: To create a limited-edition package design for KitKat, inspired by London & Chicago culture. A collaborative project with Nestlé, Ravensbourne University London, Vault 49, Obama Foundation, Champs Mentoring, and the My Brother’s Keeper Alliance. Insight: “The streets are where our stories are told.” Solution: Our concept emerged from a desire to "Break Thru" stereotypes and preconceptions, fostering cultural exchange and understanding. We flew out to Chicago, and with the assista
Work history
DesignerDesign Bridge and Partners
London, United KingdomFull Time
Brand Creative
Freelance Creative
London, United KingdomFreelance
Creative Mercenary, doing whatever anyone will pay me to.
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Skills
- Drawing
- Digital Illlustration
- Design
- Photography
- Wirefaming
- Art Direction
- Editorial
- Project Management
- Branding Packaging
Education
New Blood ShiftD&AD
- London, United Kingdom
As part of D&ADs New Blood Shift ( a 3 month night school), we were shown the ropes of what it takes to work within the ad industry.
FdA Illustration for Sequence and InteractionUniversity of The Arts London (UAL)
- London, United Kingdom
A so far incomplete course that I probably will not go back to.
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