Currently an Account Manager on the the BBDO Mars Global Pet Care account, with ATL agency experience in three Nielsen top 20 agencies. Looking to further develop skills in integrated creative production. During my placement year at University I was one of the few successful applicants on the WPP's Zed Academy Apprentice scheme, at the global creative agency Y&R. As a WPP Zed I undertook extensive first class training from the industries leading professionals and gained hands on experience on the UK's largest brands (M&S, Lloyd's Bank, The BBC etc.). After finishing my WPP training I joined Engine London - The 'Wu-Tang Clan of advertising' to assist creative agency WCRS in their Marketing, PR and New Business efforts. As a Marketing & New Business Executive I worked alongside senior management to develop WCRS' new business offering and brand positioning - coordinating pitches and liaising with ECD's and CSO's to create successful award submissions and case study films. With the support of WCRS' Marketing Director I ran strategic PR initiatives for various clients such as B&Q, HM Armed Forces, Sky, Pride in London etc. I have experience on a variety of winning pitches including: Carpetright, Ecover, Baxters, Thompson, First Choice, Prudential, First Trains Transpennine Express, Chanel, Standard Life Investments, iZettle etc.
Account handling on the BBDO Bacardi Global Brands account, which includes Bacardi, Grey Goose, Martini, Bombay Sapphire, Dewar's Whiskey and William Lawson's Whiskey. And the BBDO Mars Global Pet Care account which covers Whiskas, Pedigree, Cesar, Sheba, James Wellbeloved, Nutro and Crave.
Responsibilities included: - Project managing and coordinating WCRS new business pitches - Responding to RFI's and RFP's - Writing and distributing WCRS' press releases to trade and consumer press - Administering press inquiries and coordinating journalist interviews - Content managing WCRS' website and social platforms - Delivering strategic press drops and running influencer programmes to promote agency work - Liaising with designers to produce bespoke agency collateral and case study reels - Collaborating with intermediaries to assist in the accumulation of new business - Representing WCRS at Engine's fortnightly new business conference - Maintaining the publicity and wrap reports for relevant campaigns and agency news - Managing the £70,000 awards budget - Working with ECD's to strategically develop industry award entry tactics, owning all award entry submissions and project managing award case studies and strategy report developments
MetFilm School is a world-leading film, television and online media school which offers undergraduate, postgraduate and short courses in London and Berlin. The London campus is based at the famous Ealing Studios, known for the production of some of the most exciting international blockbusters and TV shows such as The Ladykillers, Notting Hill, Downton Abbey and The Theory of Everything. Part-Time Six-Month Film-making is an all-encompassing and dynamic course that enables students to develop practical, comprehensive and creative skills – students learn from industry professional tutors and guest speakers, including famous directors, cinematographers, editors, producers and other screen specialists. Currently studying: Visual storytelling – how to use camera to tell a story Screenwriting – script structure and storyboard Casting and directing actors Camera and sound Directing and managing a crew Producing Post Production Shooting and editing film
Bournemouth University is home to the UK’s only government-designated Centre for Excellence in Media Practice, which works with a range of industry and education partners to create degrees that produce students capable of shaping the future of the creative industries. This BA (Hons) Advertising degree is accredited by the Chartered Institute of Marketing (CIM) and Institute of Practitioners in Advertising (IPA). Units studied: Fundamentals of Advertising Consumer Culture and Behaviour Communication and Research Skills Integration of Marketing, Advertising, and PR Emerging Global Themes Contemporary Media and Popular Culture Brands and Brand Communications Account Planning Digital Communication Strategies Academic and Professional Research Media Planning Creative Strategy and Analysis Brand Management Psychology of the Media Relationship Marketing Advertising and Enterprise