Jakub Straka

Creating and executing marketing strategy, leading a small content creation team, and reporting to CEO and CTO. Analyzing market and competitors, on-site performance and applying suggested solutions for improvement. Flexible marketing position that extended into a day-to-day participation in web development meetings and overall website experience.

My 2nd internship took place in one of the Canada's quickest growing independent advertising agencies john st. I interned there as a part of the copywriting team of 3 people responsible for creating mostly new media / digital media solutions for both small and big businesses.

I interned at Red Bull Creative – in-house agency for 3 months as a part of my studies at Miami Ad School. I was teamed up with art director and quickly became part of everyday agency processes including work for both Red Bull and non-Red Bull clients. We, as a team, were responsible for creating campaign concepts of different sizes - from small, local campaigns to DACH region proposals.

Creation and adaptation of ATL & BTL campaigns for car brand, beer brand and NGOs. I was a part of a small agency creative team that was responsible for every output agency produced.

I worked with both ATL and BTL team for several clients listed below. Although the employment was short, I was working mostly individually reporting to my Creative Director who was my senior copywriter.

My first advertising experience started in Wiktor Leo Burnett where I started to explore the possibilities and process of concepting, writing and how to apply these skills to different media. I was responsible for delivering fresh and new ideas both individually and as a part of a team and present them to my Creative Director.

I decided to develop my media, marketing and creativity skillset for more theoretical knowledge which Steinbeis is capable of. In the German capital, they offered me perfect environment to understand what is truly disruptive and innovative industry. Last but not least, they taught me how to think in a long-term business perspective. My Master's Thesis topic: Applicability of social media strategies for mobile devices

2-year Creative Portfolio Programme at Miami Ad School in Berlin which is part of one of the most successful advertising schools globally for advertising and creativity. This programme was combined with real-work experience as part of my studies were internships abroad. I developed my technical skills with Adobe, as well as writing and conceptual skills in Creative Director and Advertising Campaign Creation.

Combined studies of marketing and mass-media communication with a strong focus on production of different formats from small to big ones. The university has its own producing studio where we could come and go as we pleased, spending a lot of free time there to understand processes behind media formats and their production.

Facebook Messenger's Blood Type Bots became CLIO Health Bronze Winner in Mobile/Digital category. https://vimeo.com/211679870

Facebook Messenger's Blood Type Bots https://vimeo.com/211679870

Dr. Scholl's Smelly Sneakers

Dr. Scholl's Smelly Sneakers – Category: Print http://www.graphis.com/entry/1471cf73-1137-44df-b275-020d271534f6/

Facebook Messenger's Blood Type Bots https://vimeo.com/211679870

Dr. Scholl's Smelly Sneakers – Category: Print https://www.andyawards.com/wp-content/uploads/2017/03/2017-ANDY-Awards-Student-Nominees.pdf

Sea Shepherd: Sonic Saviour https://vimeo.com/203539348

John Lewis – Clean Collection https://www.dandad.org/awards/new-blood/2017/john-lewis/3036/clean-collection/

Vanish – Every fabric deserves a fresh start: http://www.oneclub.org/awards/adcstudents/-award/26914/vanish-every-fabric-deserves-a-fresh-start