An award winning Multi-disciplinary creative skilled in Photography, Creative Direction, Film Direction and Publishing. Jameela is the Founder of AZEEMA, a visionary platform and powerful print magazine. Jameela has a BA in Fashion Communication and Promotion at Central Saint Martins College of Art and Design.
Projects
- Move Without LimitsA short film brought to you by AZEEMA for Nike London. To support the launch of the new Victory Swim collection, we teamed up with nike London to document three incredible womxn: Ghaida, Iqra and Intisar diving deeper into their inspiring journeys & relationship with sport. ——— Executive Producers & Casting @azeemaagency Director & Producer @nadiraamrani DOP @beatriz_sastre Assistant Director @miriamamrani Sound recordist @miazipporah Focus Puller @oncemoreforsharps Camera Loader @ross_dixon
- Sisterhood: Jameela x Converse LondonMy project for Converse 'OUR LDN' #sparkprogress campaign. For this project I shot with 5 groups of incredible Womxn of Colour from around London, Sisters, sister-friends, Communities and best friends. We celebrate their special bonds and what community and sisterhood means to them. The portfolio and video is a celebration of heritage, dual nationalities, sisterhood and community. This is a really special one to me and was an absolute joy to create. I’m thankful to everyone who took part a
- V&A Friday Late: AZEEMA ANTI-ART SCHOOLWe hosted our AZEEMA ANTI - ART SCHOOL in the infamous Raphael room at the V&A. We were so honoured to take over such a beautiful room with vast ceilings and grandeur. It was truly something special to occupy that space , to exist there and be seen and be heard. This Friday Late was exploring the term Art Schooled: from decolonising the curriculum to subversive life drawing classes, explore the power and potential of art schools. For our activity we wanted to further explore our life drawing
- AZEEMA ISSUE 3Annual Independent print magazine. The Haraka (Movement) issue is 170 pages of powerful, beautiful and brave features exploring both tangible and intangible types of movement. Those that allow us to grow, those that spark evolutions, those that teach us self-love and those that make us free. This issue features Palestines’ DJ Sama, activist and artist YASSA, courageous photographer Thana, multitalented QTIPOC curators BBZ, fierce campaigner and basketball queen Asma Elbadawi. It touches on issu
+ View all
Projects credited in
- AZEEMA x Nike Victory Swim Launch EventIn collaboration with Nike London, we curated and hosted the launch event for the Victory Swim collection, premiering our short film and photo series documenting 6 womxn and their relationship with sport. The evening included a special panel discussion with Khadijah Mellah, Ghaida Ramadan and Jaspreet Kaur, chaired by Nesrine Dally. We also had henna by Huq That, nail decals by Saadia Mebchour and nails by Jess Young, offering designs inspired by the collection.
- Can the Female Gaze Empower?Tinted wanted branding that reflected their inclusivity and playfulness. The combination of two typefaces, RANDOM and Inter, represented, crucially, the diversity which was at the core of the brand, and positioned Tinted as a bold and energetic force. ‘Can The Female Gaze Empower?’ was a Tinted talk hosted by Ronan Mckenzie, featuring a panel of some of the most exciting photographers of today- Harley Weir, Elizabeth Okoh, Yushi Li and Jameela Elfaki. This virtual event discussed new forms of
- SOLE x Ayọ (FKA Opal) Tometi x Jameela ElfakiSole - a leading platform and creative agency engaged with connecting communities through media, music, creativity and culture, partnered with photographer Jameela Elfaki for December’s edition of their annual print magazine. Radiating a sense of regality as the star of this issue is Ayọ (FKA Opal) Tometi - globally recognised human rights advocate, strategist, and writer of Nigerian-American descent. Having been active in social movements for nearly two decades, Ayo is widely known as a co-fo
- THE RITUALS (طقوس) ISSUE covers by shot Jameela ElfakiAzeema's fourth issue, Rituals (طقوس) explores individual roots, unique histories and cultural nuances that brings the MENA (Middle Eastern North African) community light and warmth. This issue delves into rituals, resilience and strength. From bukhoor (بخور), to food rituals, to Assyrian weddings and underground raves. This issue is a documentation of MENA existence and our fluidity in the UK and beyond. Copies are available to buy here! - https://azeemamag.bigcartel.com/2
- AZEEMA Eid Party 2019We took over WAH Nails for our very first Eid party, bringing together the community to mark and celebrate the end of Ramadan! The evening was filled with a colourful assortment of Middle Eastern and South Asian bites provided by Nandine, Juma Kitchen, Barfia & Zaytoun. In a celebration of cross-cultural appreciation, AZEEMA-inspired henna and nail designs were provided by the talented artists: Huq That, Isna Henna, Nish Shah, Saadia Mebchour and the WAH crew. With a special thanks to Glossier
+ Show more
Work history
E
E
Deputy Picture EditorELLE UK
London, United KingdomFull Time
E
E
Picture AssistantELLE UK
London, United KingdomFull Time
Assistant to Picture Editor on the Picture desk at ELLE UK
+ Show more
Skills
- Creative Direction
- Photography
- Art Direction
- Research Imagery
- Production
- Publishing
- Writing
- Design
- Creative Art Direction
- Djing
Education
C
C
BA (Hons) Fashion Communication and PromotionCentral Saint Martins
- London, United Kingdom
Art and Design Foundation Diploma - DistinctionManchester School of Art
- Manchester, United Kingdom
Awards
P
P
PPA 30 under 30 AwardPPA Awards
Awarded the 30 Under 30 New talent Award for being a rising star currently working in Consumer Magazine and Business Media companies in the UK.