My name is James Armstrong and I am an energetic, loyal, successful and hard-working Creative Director. I am currently seeking the opportunity to bring my skills and experience to a new company.
My experience is multi-channel and multi-disciplinary: it includes Ads, Live Events, Experiences, Tradeshows, Activations, Online, Retail, DOOH and more. I have worked across a range of skillsets from video/animation/motion graphics to AR and VR, apps, online and interactive.
Work history
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Global Creative DirectorSector 5 Digital
- London, United KingdomFull Time
Concepted, storyboarded and pitched projects directly to clients, winning new business with an excellent conversion rate. Created and developed ideas from scratch as well as interpreting more specific briefs. Shaped digital strategy and deployment tactics with clients. Led sub-teams on both sides of the Atlantic to achieve wild success in VR, AR, video, web, print and animation projects –maintaining consistency with approved concepts and keeping everything on time and on budget. Directed talent on set for various shoots – on location and in studio. Successfully delivered and deployed projects at live events, liaising with client and third party suppliers to guarantee positive results. Dedicated time to recruit new members of staff, mentoring them on and off the clock. Inspired the team, evolved and improved company culture, communications, workflows and practices, improving morale and efficiency. Appointed to Senior Management Team with executive input into business strategy and overall direction of the company.
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Creative DirectorSmart Cookie
- Guildford, United KingdomFull Time
Concepted, storyboarded and won projects from new and existing clients. Brought innovation and creativity to an established team. Strove as leader of the production team to create video and interactive projects that met deadlines and budgets whilst exceeding client expectations. Worked directly with clients and their other agencies to deliver content that was brand consistent across multiple channels. Developed new branding assets for the agency.
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Skills
- Cinema 4D
- Adobe Photoshop
- Abode Premiere
- Adobe After Effects
- Creative Direction
- Advertising
- Digital Design
- Marketing
- Experiental Marketing
- Virtual Reality
Education
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Film StudiesUEA - The University of East Anglia
- Norwich, United Kingdom