James Buckley-Thorp

Brand and Marketing Consultant / Head of Brand

London, United Kingdom
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Projects credited in

About me

Founder of the international clothing brand [Rupert and Buckley]. James spent his early career launching what soon became a Sunday Times Fast Track 100 clothing brand. Opening stores across the UK and in over an additional 125 locations, James has won several awards for his impact on the UK retail startup industry. James later sold and exited Rupert and Buckley in 2016. A talented and startup orientated leader with extensive skills in retail, operations, marketing & analytics, branding, product management, delivery, reporting and growth management. James now consults with retail startups in both London and San Francisco. Specifically within three main areas; branding & marketing, brand operations, and investment raising. As well as ensuring startups are maintaining a lean growth model, and delivering a valuable product or service to the market, James is a passionate retail enthusiast and hosts an online video series focusing on retail climate issues, as well as co-authoring several retail startup help books. Undoubtedly James is an excellent communicator with a passionate attitude towards success, strong negotiation skills, exceptional problem solving abilities, and a keen businessman. James prides himself in providing organisations with strong expertise in identifying opportunities, developing focus and providing tactical business solutions. If you are looking for James' services email james@whitebanana.io

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  • Marketing
  • Branding
  • Retail
  • Brand Building
  • Brand Analysis
  • Analysing Data
  • Growth Strategy
  • Influencer Marketing
  • Business Strategy
  • Investment

Companies I’ve worked with

  • Grey London

    Grey London

    • Advertising
  • Wavemaker UK

    Wavemaker UK

    • Marketing & PR
  • T

    Tribe Running

    • B

      Bergdorf Goodman & Neiman Marcus

      Work history


      Brand Management Consultant

      Bella and Frank

      Nov 2018 - May 2019
      • London, United Kingdom
      • Freelance
      • - Established new partnerships for the manufacturing of goods and accessories - Identified the brand's vision, voice and values thus creating a comprehensive collection of confidential business plans, summaries, and market analyst reports - Overhauled the marketing plans and partnering with a global PR company, The Communications Store - Introduced a new design team to qualify and develop market-leading products and accessories - Developed key measurables and KPI's, as well as businesses index, 's to future proof the businesses marketing and growth efforts.


      Head of Brand / Consultanct

      Zego Cover

      Aug 2017 - Nov 2017
      • London, United Kingdom
      • Freelance
      • - Documented business processes and analysed procedures that would meet Fintech and Insurtech industry standards - Worked closely with the FCA approved agent in ensuring all marketing materials were legal - Conducted interviews with key business users to collect information on business processes and user requirements. - Developed start-up and scaling cost estimates for business plans proposed to venture capital firms. - Targeted both offline and online consumers by designing a multi-pronged marketing strategy. - Created effective brand messaging using custom language, graphics and marketing collateral. - Assisted in the efforts of raising £8,000,000 for Series A


      Operations Consultant

      Stitch Fix

      Nov 2016 - Aug 2017
      • San Francisco, United States
      • Freelance
      • - Conducted KPI analysis and incorporated findings by implementing necessary changes and giving feedback to the board of directors. - Managed capital funding requests of up to $1.5 million from project approval to project closeout. - Reduced employee turnover by 22% through introducing an employee happiness system, monthly 1-2-1's and extending the fringe benefits. - Established project control procedures such as project forecasts and cash flow projections. - Reduced overtime by 66% by prohibiting overtime for full-time members of staff and relying on contract and bank employees to acquire available hours. - Led corporate initiatives such as moving our brand acquisition and visual operations from San Francisco to Hollywood, LA. This led to substantial savings being made to the marketing, procurement and buying budget. - Established operational objectives and work plans and delegated assignments to subordinate managers.


      Founder [Exited/Sold 2016]

      Rupert and Buckley Clothing Co

      May 2011 - Nov 2016
      • London, United Kingdom
      • Full Time
      • - Planned and executed events and marketing programmes, producing five times the target number of qualified leads. - Developed a set of metrics derived from raw company data to track improvements in organisational efficiency. - Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters. - Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary. - Developed and executed marketing programmes and general business solutions resulting in increased company exposure, customer traffic, and sales. - Oversaw the production process and managed the production schedule.



      Law LLB Hons

      University of Kent

      Mar 2011 - Jul 2013
      • Canterbury, United Kingdom