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Marketing professional, fascinated by brands that take chances. Collaborator, facilitator and crusader for new ideas. Nerd for unique campaigns and pop culture.
Reporting directly to the CEO advising on marketing strategy and activation, as a key member of the management team. Creating and implementing the brand marketing for Maggie & Rose, leading the team and ensuring growth and ROI for the business.
Responsible for creating and delivering boys and pre-school marketing strategy internationally. Total value sales of $61m at retail. Collectively 68% of total TOMY business.
Developed and executed international brand strategies for portfolio including MTV, South Park, SpongeBob Square Pants and Teenage Mutant Ninja Turtles, across 37 markets.
Creative marketing manager – Designer of The best of LeAnn Rimes, Tony Hadley and Tim McGraw amongst others. Responsible for photo shoots, video shoots, consumer focus groups, talent relations, stakeholder management and company liaison.