James Darton Copywriter, Content and Brand Strategist, Journalist | The Dots

James Darton

Copywriter, Content and Brand Strategist, JournalistLondon, United Kingdom
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James Darton

Copywriter, Content and Brand Strategist, JournalistLondon, United Kingdom
About me
I work with companies from start-up to blue-chip on crafting a digital presence that truly resonates. I write and speak about culture and the wider world for some of the world’s most influential publications and platforms. My editorial writing lends conviction to my client work. My client work lends expertise to my editorial writing. Companies Adidas // Aitor Throup // ASOS // Being Hunted // Blyszak // BMW Mini // Children 1st // Diesel // Dita // Floom // Foxall Studio // FvF // Gore-Tex // Hostem // Investis // Knomi // Leisure Center // LN-CC //Maison Margiela // Microsoft // Mixcloud // Mr Porter // Nike // Oyuna // Rolls-Royce // Semaine // Siemens // Symrise // The Builders Club Publications Der Tagesspiegel // Freunde von Freunden // i-D // Mr Porter Daily // Protein // Thump // Vice
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Projects credited in
  • Harry's Football's Other GuysWe positioned Harry’s as Football’s Other Guys.
Work history
    Senior CopywriterMAKE Beauty
    London, United KingdomFreelance
    It's a pleasure to work with the New York-based beauty and skincare company, MAKE Beauty - not least because 10% of all their revenues go to female-led cooperatives. I help them out with all sorts of written comms, from (re-)branding exercises such as new taglines to marketing campaign copy.
    Feature WriterMR PORTER
    London, United KingdomFreelance
    MR PORTER were nice enough to give me a new monthly column to talk about various pieces of culture I'm interested in, tied together around a particular topical theme of my choosing. The first edition went live the week of the presidential inauguration, inspired by the departing Obama and his belief (like forebears Lincoln and MLK) in America as a 'great unfinished project.'
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  • Fashion
  • Marketing PR
  • Presenting
  • Marketing Strategy
  • Strategic Planning
  • Web Content
  • Online Campaigns
  • Communications
  • Creative Thinking
  • E-commerce
  • Ideas Development
  • Content and Media Writing
  • Copywriting
  • Copy Writing and Editing
  • Brand Creative Strategy
  • Journalism
  • Arts Journalism
  • Moderation
  • Conferences
  • Event Hosting
  • Branding
  • Interviewing
  • Video Scriptwriting
    Media and Modern LiteratureGoldsmiths, University of London
     - London, United Kingdom
    Bronze Award for 'Best Use of Digital'Corporate Content Awards
    Awarded for the 'Robot Racing' campaign that Rolls-Royce ran in 2017 . I helped shaped the written content for the campaign and contributed copy that was used across various channels.
    Gold Award for 'Best Content Aimed At An Investor Audience'Corporate Content Awards
    The asosplc.com site for which I worked on the narrative structure and written content won Gold in the ‘best content aimed at an investor audience’ category at the 2018 Corporate Content Awards.
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