James Darton

Copywriter, Content and Brand Strategist, Journalist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriting - Content Strategist - Freelance Journalist

Projects

  • conference, presentation, architecture, urban development, urban regeneration, Future, Berlin, design, journalism

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Do you really want to delete project Moderating 'The Sooner Now'?

  • Branding, Brand communications, Copywriting, Content, Aviation, website copy, Digital campaign, Social content

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Do you really want to delete project Rolls-Royce relaunch?

  • menswear, Style, journalism, Content, architecture, Mr.Porter, Film, music, Culture

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  • Microsoft, Video Content, filmmaking, voice over, Tone of voice, Storyboarding

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About me

I work with brands to channel their core values into strong, written content that resonates. I balance editorial expertise and conviction with a background in building brands. Clients include: Companies aitor throup // asos // diesel // floom // fluuuid // foxall studio // fVf hostem // investis // lncc // maison margiela // microsoft //mr porter nike // okun // oyuna // rolls-royce // semaine // siemens // the builders club Publications freunde von freunden // i-D // protein // vice A Little More Detail... I'm a highly adept and motivated content strategist and copywriter, with experience driving the written content of companies from blue-chip to start-up. I'm capable of maximising an intuitive, cutting-edge creative approach within varied set briefs, budgets and timescales. As a key part of the founding team at LN-CC, I gained experience in intuitively building a brand/retail operation very quickly from start-up to global recognition as an industry leader, known for its uncompromising and disruptive take on the world of high fashion and luxury retail. I have direct experience of content creation, management and activation across a wide range of channels essential to a strong brand experience. I also write for a number of world-renowned publications, drawing on my professional experiences and own interests in everything from fashion to music to architecture to current affairs. I contribute regularly to i-D, Vice, Freunde Von Freunden and the editorial side of Mr Porter. I also regularly channel my thoughts and observations into trend forecasting-type pieces for Protein's highly influential reports. In December 2016 I was asked by Freunde Von Freunden to host their inaugural 'creative conference in Berlin, speaking and moderating on the subject of future urban living.

Locked Pro Plan feature

Skills

  • Fashion
  • Marketing PR
  • Presenting
  • Marketing Strategy
  • Strategic Planning
  • Web Content
  • Online Campaigns
  • Communications
  • Creative Thinking
  • E-commerce
  • Ideas Development
  • Content and Media Writing
  • Copywriting
  • Copy Writing and Editing
  • Brand Creative Strategy
  • Journalism
  • Arts Journalism
  • Moderation
  • Conferences
  • Event Hosting
  • Branding
  • Interviewing
  • Video Scriptwriting

Work history

Currently

Feature Writer

i-D

Jul 2016
  • London, United Kingdom
  • Freelance
  • Founded by Terry Jones in 1980, i-D is one of the world's most iconic and influential fashion/youth culture publications. I intermittently contribute expansive/in-depth features on a range of subjects that pique my interest, sitting alongside the incredible visual content they've been creating for almost four decades.

Currently

Features Editor

Floom

Jan 2016
  • London, United Kingdom
  • Freelance
  • Floom is a beautifully curated and innovative online marketplace for florists, heavily backed to topple the homogeny of the current corporate flower-sellers ruling the roost. I worked with its inspiring founder from pre-launch to help craft the brand and tone of voice, before continuing to contribute a wide range of assets, from editorial content to newsletter campaigns.

Currently

Feature Writer

VICE

Aug 2016
  • London, United Kingdom
  • Freelance
  • I write about music for Vice Media on their Thump platform, predominantly in a way that interweaves my personal musical tastes into a narrative about cultural/current events.

Currently

Feature Writer

MR PORTER

Jan 2017
  • London, United Kingdom
  • Freelance
  • MR PORTER were nice enough to give me a new monthly column to talk about various pieces of culture I'm interested in, tied together around a particular topical theme of my choosing. The first edition went live the week of the presidential inauguration, inspired by the departing Obama and his belief (like forebears Lincoln and MLK) in America as a 'great unfinished project.'

Currently

Feature Writer

Freunde Von Freunden

Jul 2016
  • London, United Kingdom
  • Freelance
  • Freunde Von Freunden is an influential platform for long-form writing on culture as well as an agency working with a roster of international companies - I work for both sides of the business on written content, crafting features on everything from architecture to fashion for their editorial platform and clients such as BMW Mini and Siemens. In December 2016, I hosted their inaugural day-long 'creative conference' in Berlin, The Sooner Now. I spoke and moderated on a variety of topics around the central theme of 'the future of urban spaces.'

2016

Senior Copywriter

Rolls-Royce

Oct 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • I was called upon by the corporate marketing agency Investis to work on a relatively large-scale relaunch project for their client, Rolls-Royce. I worked predominantly with the Head Of Content and the Creative Director on crafting a new tone and company for Rolls-Royce.com, and my work spanned everything from landing page messaging to content pages to copy for digital campaigns across a range of platforms. The focus was primarily on helping the brand to speak to a new generation of 'digital heroes' - those bright young minds who may not necessarily see Rolls-Royce as pioneers within the digital arena.

2016

Senior Copywriter

ASOS

Sep 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • I was called upon by the corporate marketing agency Investis to work on a relatively large-scale relaunch project for their client, ASOS. I worked predominantly with the Head Of Content and the Creative Director on crafting a new tone and company for ASOSplc.com. The focus was primarily on finding ways to make a wealth of corporate-facing material stay relevant to its primary audience whilst also reflecting the more youthful energy of the customer-facing business.

2016

Narrative Copywriter

Microsoft

Jul 2016 - Aug 2016
  • London, United Kingdom
  • Freelance
  • I worked with the supremely talented guys at Builders Club on a commissioned film for Microsoft Research. I wrote the script, in the form of a voiceover narration.

2016

Brand Marketing Manager

Oyuna

Oct 2013 - Jan 2016
  • Full Time
  • Originally hired in a consultancy capacity, I took on a full-time position in order to help this globally established luxury brand with their short and long-term aspirations. - Working directly with the Managing Director and Creative Director to identify and exploit new opportunities that would stay true to the core values of the brand whilst offering meaningful growth. During my time at the company, notable new accounts to begin stocking OYUNA have included Selfridges, Barneys, Liberty and many more. - Taking ownership of the e-commerce platform, content creation and communication through multiple channels, for B2B/B2C/press audiences. - Recruiting and managing a varied team of contractors to execute both creative and functional briefs: from graphic designers, photographers and models to freelance PR, printing presses, logistics companies and web developers. - Balancing the creative aspirations and multichannel requirements of the brand with the budget and resources available across a wide range of long and short term projects. Including: production of all printed/digital materials, improvement of oyuna.com UX (ongoing) and production of ‘events’ such as Paris Fashion Week presentation and London Design Festival exhibitions (included in Wallpaper*’s Top 20 of the entire festival, 2014).

2013

Senior Copywriter

Hostem

Jul 2013 - Sep 2013
  • London, United Kingdom
  • Freelance
  • I worked with the founder and creative director of this pioneering fashion company to help launch their first ever womenswear offering. It was my job to distil their vision down to the written word, in a suitable format for PR communications.

2013

Senior Editor & Content Manager

Ln-cc

Aug 2011 - Jun 2013
  • Full Time
  • Starting as a product copywriter, within 3 months I was promoted to a senior role within the content team. As a key member of the founding team I worked directly with the partners in a period that saw staff grow from 15-60 persons, revenues increase approximately 10-fold and a host of international accolades including a Design of The Year nomination from the British Design Museum. - Responsible for planning and writing/editing all major written content/communications across various channels. - Overseeing all copy-related content on the site including the management of two in-house copywriters and a translation team of 5+ working in 5+ languages both in-house and remotely. - Involved in all aspects of the LN-CC brand development/evolution from buying to marketing to e-commerce.

Education

2011

Media and Modern Literature

Goldsmiths, University of London

Sep 2008 - Jun 2011

Awards

2016

Freunde Von Freunden Best Of 2016

Freunde Von Freunden

  • My feature on the Hampstead-based weaver Amy Revier was chosen as one of the top five pieces to be published on Freunde Von Freunden in 2016, shortlisted from many hundreds - if not thousands - of pieces.

2014

Wallpaper* Top 20 of London Design Festival

Wallpaper

  • An exhibition that myself and the Creative Director of OYUNA put together was chosen as one of Wallpaper* Magazine's Top 20 of the entire exhibition, from the 350+ showing. http://www.wallpaper.com/london-design-festival/2014/preview

2013

No. 1 in Complex Magazine's 'Top 50 Best Stores In The World'

Complex

  • LN-CC took the number one spot in the influential lifestyle magazine's rundown of the best shopping locations in the world. http://uk.complex.com/style/2013/08/best-stores-in-the-world/ln-cc

2012

Design Museum, Design Of The Year

Design Museum

  • LN-CC shortlisted as one of the Design Museum's Designs Of The Year 2012, featured in their accompanying exhibition. http://2013.designsoftheyear.com/tag/ln-cc-store/