I built the foundations for a career in graphic design at the University of the Arts. Since then, I’ve worked alongside leading businesses in various industries for ten years, developing small boutique companies, through to global organisations. I am currently a freelance graphic designer, working under the business name of JD Designs. As a result of my dedication for design and perfectionist nature, I have been involved in numerous high profile campaigns for leading brands, including Lyle & Scott, FC Barcelona, Facebook, Merlin Entertainments and the University of Oxford.
Projects
- Brand Identity - NewBaseIn May 2017, we were tasked with creating a logo and brand guidelines for the rebrand of Publicitas to The NewBase. They requested a triangular graphic to commemorate their past and founding city of Zurich using the Publicitas colour palette. The final design with the upward opening symbolises their advancement towards current and future marketing methods. We implemented the brand identity and designed brand guidelines for each global office.
- Logo Design - Harsca Properties LimitedHarsca Properties recently got in touch with us to create a logo that identified with the core values of their business: integrity, passion and excellence. The primary look of the design was to appear as 3 parallel roofs; each representing one of the aforementioned key values. The theme of ‘three’ continues as the design resembles the 3 stripes (known as the hash mark) associated with recognition of military service; this represents Harsca Properties’ experience. Additionally, the chevron desig
- Logo Design - Storrington Cricket ClubStorrington Cricket Club, based in West Sussex, chose us to create a new logo with a fresh approach, whilst providing a nod to their existing logo and their long history. The club, nicknamed The Swans, wanted to engage more with the local community and welcome younger members to their Cygnets team. We designed the logo incorporating the signature icon of a swan, whilst targeting the broad demographic, with a traditional, yet modern feel. The raised head promotes forward thinking towards the you
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Work history
Graphic Designer / IllustratorJD Designs
Brentwood, United KingdomFreelance
Magic Memories: Client facing role creating bespoke photo books, folders, POS and signage for companies such as Merlin Entertainments, FC Barcelona and Chester Zoo.
University of Oxford: Design of widely publicised report on food bank usage.
Urban Gardeners Republic: Brand identity, guidelines, social media graphics and
lead magnets.
Spencer Ogden: Brochures, logos, icons, infographics, white papers, web and social media graphics.
NewBase: Brand identity, sub-brands, brand guidelines and stationery.
Saracens Sport Foundation: Brochure design and infographics.
Dukes of London: Branded visuals, retouching, presentations, event
Skills
- Retouching
- Brand Building
- Illustration
- Photoshop
- Web Design
- Graphic Design
- Layout Design
- Visual Branding
- Merchandise Products
- Creative Merchandising