James Dazell

Creative Writer, Designer, and Art Director of collaborations



About me

In 2013 I launched a self-publishing venture to write, design, print, publish book, and art directing exciting collaborative projects based around these books, which would amplify the work and advertise it across media and publications beyond conventional literary territory. I have always been keen to connect literature to popular culture, believing it has much more exciting energy and creativity than literature background which are usually reserved for high-art collaborations in classic music and opera. I also wanted to bring high literature (not spoken word poetry, but poetry that has its roots in traditional poetry) and literary fiction in to a commercial and popular culture. I began to design and handmake my own books. I distributed these amongst the community, I managed to get the books in an award-winning bookshop, I arranged live readings where I could sell them at performances, and I created a website where I sold them online. I later wanted to reimagine live performances and contacted an installation artist to create a live stage for live works with a fragmented video project that would disturb and manipulate space in a live environment. And as I have creative skills in music, I wrote music to accompany my live performances I brought onboard some major talent and have created some fantastic work perhaps only hindered by budget affording larger more visionary collaborations. I’ve worked with visual artists, installation art, classical music composer on several occasions, an electronic music producer, a choreographer, as well as writing for large companies like the English National Ballet and Prada. My work has been featured by the Guardian, Dazed Digital, Boys By Girls Magazine, It's Nice That. https://uk.linkedin.com/in/jamesroyblairanderson


  • Advertising
  • Film
  • Visual Arts
  • Print Design
  • Art Direction
  • Drawing
  • Author
  • Editing
  • Fine Art
  • Design
  • Creative
  • Creative Direction
  • Popular Culture
  • Indesign
  • Photoshop

Work history


Writer & Art Director


May 2013
  • Capability of writing successful press releases resulting in features in high-profile newspapers and magazines Delivered successful social media campaigns, increasing traffic to websites, awareness of book releases and upcoming events Efficiently collected email addresses accumulated from events to add to mailing list subscribers for monthly newsletters Organised trade fairs resulting in selling out of all copies of one of three publications on offer and many of others on sale. These positive sales were reflected in achieving highest sales in the room Confidently negotiated with bookseller for percentage agreement, after successfully having handmade designed book in their award-winning bookshop due to attention to detail and high quality of design. And producing invoices for booksellers Successfully used practical creative skills in graphic design to design covers, social media artwork, and designing websites Resourcefulness by learning new skills that would utilise my resources at hand. Examples would be taking the initiative to learn how to design, print, and handproduce books after being unable to secure a practical budget for printer services or to hire professional binders Organised live events and took complete responsibility which not only involved researching and booking high-profile art venues, but also liaising closely with installation artists to help with stage design and working with the technical team. Following this I used social media to market the events to the wider general public. Arranged meetings with senior staff writers, editor-in-chiefs, and with production teams for press and potential future features Art directed visual mood boards for collaborations to articulate and develop a project’s vision Expanded and built a network of industry professionals within publishing and across the creative industries Researched target audience, stockists, distributors, key audience communication platforms, and buying methods, key peers of the niche market Utilising online social media to grow sales and awareness, including curating social media content to reflect the brand of publishing. This included images, both short and long copy, and video. Utilised an array of ways to market including collaboration, events, image, and digital technology Attending publishing conferences to network and to further understand the industry Created all visual art including branding logo, website design, promotional material across social media, publishing material (including cover designs, typography, page layouts and book design).


Photography Studio Assistant


Aug 2015 - Sep 2015
  • Maintaining consistent and continual presence at the front reception area to oversee external visitors. Provided client services meeting and greeting all visitors on arrival Effectively operating a switchboard, answering telephones, taking messages, and routing calls Providing welcoming hospitality services, providing refreshments to visitors Managing stock supply through, stock checks Ordering and purchasing stationary and kitchen supplies Arranging courier services Regularly receiving and sorting deliveries through morning and afternoon deliveries


Sales Assistant

GAS Studio London

Aug 2014 - Sep 2014


Sales Assistant

Bloomsbury Store, Bath

May 2013 - Oct 2013
  • Going above and beyond to deliver outstanding customer experience through flexibility and loyalty to customer satisfaction Serving as a brand ambassador for Bloomsbury, being friendly and approachable, knowledge about the brand, and delivery of a five star customer experience Achieving weekly sales targets through visual merchandising and upselling Quickly learned operating systems for telephones and electronic cash registers Monitoring stock rotation and ordering necessary replenishments


Front of House

Holburne Museum of Art

Apr 2012 - Jun 2015
  • Improved customer service by going above and beyond to listen to customer’s needs and satisfy dedicatedly, as well as handling all customer complains outstandingly with calmness Managed time effectively and resourcefully under busy and hectic environments through focused commitment to roles and supporting a busy team Improved effective team work and communication through strengthening roles and team focus Taking bookings for tables over the phone and in person, and coordinating seating plan for the day accordingly Understanding the company and the events of the museum to be able to provide any information possible


Artist Liaison Assistant Volunteer

Manchester International Festival

Jun 2011 - Aug 2011



European Architecture Students Assembly

Jun 2011 - Jul 2011
  • Architectural design and construction Designing a temporary pavilion for use as an exhibition space on the port of Cadiz, Spain Constructing the temporary pavilion with a team of twenty professionals and students


Assistant Coordinator of Exhibitions

Royal Institute of British Architects

Apr 2011 - Mar 2012
  • Researched through over a thousand images from the RIBA archive catalogue and carefully selected images for a personally curated exhibition in the main gallery Strengthened customer service through providing on-hand front of house assistance to the gallery space in addition to assisting the Exhibitions Coordinator in research and scheduling of artist’s exhibitions Managed and briefed volunteer gallery invigilators Took photographs from events, editing using Photoshop and uploaded to social media Created successful social media campaigns for upcoming events, exhibitions, and offers attracting new visitors to the events programme and gallery space


Promotions Department Internship

EMI Records

Nov 2007 - Nov 2007
  • Assisted the promotions department. Improve work flow through fast learning and dedication to assigned tasks. Recommended for employment by Head of Promotions to Head of EMI.



Beggars Group Records

Sep 2007 - Oct 2007


Art Department Internship

XL Recordings

Sep 2007 - Oct 2007
  • Assisted the press department at Beggars Group offices creating press cuttings. I was efficient and a good personality fit to the team that I was assigned to work with XL Recordings in their art department assisting with the creation of recording sleeves.


Editorial Intern

Another Magazine

Aug 2007 - Sep 2007
  • Working closely with editor-in-chief and editorial teams, meeting publishing deadlines, creating drafts and proof-read revisions of articles. Conducted research for Editor-in-Chief Jefferson Hack. Carrying out research from ambiguous symbols to researching prospective people for future projects. Assisted the editorial team, transcribing interviews, sorting post deliveries and occasionally covering reception, resulting in being seen as reliable to staff who soon knew I could handle any job they had for me.


Editorial Internship

I-D Magzaine

Aug 2007 - Aug 2007
  • Working with editor-in-chief and editorial teams, meeting publishing deadlines, creating drafts and proof-read revisions of articles.



History of Art

Open Univeristy

Aug 2009 - Aug 2012


    BSc Film Production Technology

    Staffordshire University

    Aug 2008 - Jun 2009