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I am a marketing professional with 10 years experience working within a variety of industries including recruitment, real estate and software. I have developed excellent interpersonal and communication skills. I can deal with stakeholders and clients at all professional levels, under all circumstances. Specialties: Email Marketing, Brand Management, Content Marketing, Budget Management, Event Management, Campaign Segmentation, Results Analysis, Marketing Communication and Campaign Management
I am responsible for managing and developing the marketing strategy for Greythorn across the UK, and supporting all bid and marketing initiatives across Marks Sattin UK & Ireland. My main responsibilities include: - Managing the marketing strategy and budget for Greythorn UK and Ireland. - Developing location specific marketing campaigns from concept to delivery supporting client recruitment needs - integrated campaigns include bespoke microsites, email campaigns, web and print advertising, recent campaigns include ASDA, Panasonic, Mars and Missguided. - Development and rebrand project for Marks Sattin – including launch of a new website, email templates, consultant profiles and the annual salary survey. - Delivering full digital strategy encompassing social media, search engine optimisation, email marketing, video and blog management. - Create and manage client and candidate focused events including venue hire and logistics, promotional material and advertising.
As Junior Bid & Marketing Manager, I worked with a number of brands in a fast paced environment across a variety of recruitment industries. I was responsible for managing and developing the marketing strategy for Greythorn across the UK and Ireland and was involved in bid and marketing initiatives across the other brands in the FiveTen Group. My main responsibilities were split into three key areas: - Producing bids across the FiveTen Group - Managing the marketing strategy and budget for Greythorn UK and Ireland - Assisting the Marks Sattin marketing manager on a variety of online and offline marketing initiatives across various offices throughout the UK and Ireland
As Marketing Coordinator, I am responsible for a number of projects across different business areas from software products to the online consumer site. This has helped me gain a better understanding of targeting and campaign segmentation to ensure we deliver the correct messaging to our diverse audiences. Some examples include: - Create and manage the monthly e-newsletters and EDM campaigns via MailChimp. - Testing, results analysis, segmentation for all EDM campaigns - Online content management for Console.com.au via our CMS - Manage, coordinate, consolidate and review the recent rebrand for our software product suite - Console. - Marketing budgetary control and management - Manage and coordinate various trade shows around Australia
As Network Marketing and Brand Executive, I was involved in a number of campaigns and played a major role in managing and implementing projects. This has given me a well-rounded understanding of the brand offering and office network requirements. More specifically, I: - Managed the premises signage project and the creation of the corporate style guide to franchisee management to internal stakeholders to supplier management. I successfully implemented a new process that was rolled out around the country. - Assisted with design, development and execution of LJ Hooker marketing campaigns. - Closely managed the department budget. - Brief and manage creative agencies and internal designers, ensuring projects are delivered on time and to budget.
This role provided an opportunity to network and communicate with all levels of the organisation from corporate to office teams and the general public. More specifically, I was responsible for: - Overseeing and assisting offices in the implementation of marketing campaigns. - Monitoring and supporting offices with access to various assets related to the brand refresh. - Proofed and reviewed marketing collateral - Monitoring the Qantas Frequent Flyer Program and the Qantas Club corporate scheme.
The role at MyPlace Estate Agents was varied. I was required to not only support others, but to work autonomously and adhere to strict deadlines. I worked with a variety of people looking to sell and buy property. More specifically; - Lead the brand refresh – worked with a graphics agency to create a new logo and was responsible for the creation of property marketing templates - Create and manage the marketing for the office such as DL’s, sales booklets, office profiles, brochures, print advertising and online advertisements - Conduct and manage open inspections and private inspections of properties - Liaise with vendors about marketing, scheduling of open homes, offers on properties and help with any of their general enquiries
In my position at The Database Department I have been able to gain valuable experience in organising and scheduling resources to meet tight deadlines involving the maintenance and generation of reports from a marketing MS Access database. More specifically; - Contact Discovery - calling various companies to confirm and get specific staff members contact details - Managed a team of telemarketers, which involved scheduling staff and reporting on their results on a daily basis.