Strategised and executed a complete digital transformation of Ford's social media ecosystem.
Senior Social Media Manager and Strategist. Clients: BP (UK), Costa Coffee, Red Bull, Land Rover, UK Government
I successfully founded a social community of 50,000 rugby union fans within four years (100% Organic Content). Ruggrapp social community provided value to fans by broadcasting when rugby union games were on TV. From here, I created a tech platform that connects rugby union fans, brands and pubs in one simple app where I have used my community to generate app downloads, which are currently around 500 per week. The app is available to download on iOS and Android. Initial app statistics include: Week-on-week download increase of 85%. Averaging page views of 7000-8000 per week and daily download of 72 units. My Clients: England Rugby, Scotland Rugby, BBC, Welsh Rugby Union / Dove For Men, Premiership Rugby, Guinness PRO12, Sky Sports, BT Sport, Land Rover StubHub, Red Bull, Under Armour, Adidas Role responsibilities: Innovate and improve ruggr's social media presence Manage a social media community of 30,000 (and growing) Manage and motivate a small team of social executives and interns Create and implement style guides for ruggr Commission content from freelance digital producers Support and work alongside key right holders, sport organisations and partners on campaigns, such as AVIVA Premiership, Champions Cup and more Deliver weekly social updates Social Media Management Social Media Strategy Content Creation Content Strategy Social Reporting Community Management Client Management