Inspiring better creative insight by working with senior management to provide strategic advice on main Clients and new business.
Senior member and founder of the strategic innovation team "Craft" , providing strategic guidance and creative inspiration on British Airways, Guinness, Cravendale, Smirnoff, Finish , championing creative techniques and internal culture and supporting on new business.
Set up and ran Insight team providing strategic and creative inspiration and guidance to 60 strong planning and buying team
Providing creative media solutions to all of Mindshare Clients, notable projects were for Unilever, as well as Ford, News International, Motorola, Castrol
Providing senior support to GAD on Quaker, Bel UK & Associated New Media
Running a 10 strong team of planners servicing the worlds biggest FMCG advertiser, prior to that some stints on Kimberley Clark, Pfizer & Nike
Being trained within an inch of my life learning how the workld of media worked in late 90's on Cadbury & Sega
English & Film
the MBA of brands. A distnace learning study of modern branding and communications